TheFutureParty
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A new lifestyle platform called On The House (OTH) launched a “credit card” that allows influencers to trade their social-media clout for products and services from participating businesses. Why It Hits: Every business is looking for a way to go viral — it’s the entire foundation of influencer marketing. Trading goods and services for publicity is the logical […]
Jaylen Brown, the NBA star who helped lead the Boston Celtics to a championship win last season, is launching his own footwear company instead of signing a deal with an established sneaker brand. Why It Hits: Signing an endorsement deal with one of the major athletic shoe labels, like Nike, Adidas, or Puma, is seen as the pinnacle […]
Meta announced some starry updates to its AI chatbots — licensed celebrity voices from A-list Hollywood talent. The Big Picture: It’s not the first time that Meta turned to famous people to give its chatbots some familiar voices. But after the first experiment failed because the celebrities were voicing characters, the tech giant hopes that simply programming the chatbots […]
Blumhouse and NBC Universal’s Peacock are taking IRL branded experiences to the next level with “Overnightmare” — a horror getaway where fans can literally be frightened for an entire weekend. The Big Picture: Entertainment giants have jumped into the experience economy post-COVID, as demand for fans to immerse themselves in their favorite stories has skyrocketed. People desire to be part of the […]
Digital publishers are turning to WhatsApp’s Channels feature to share content directly with readers, test out new products, and create a relationship with readers all over the world. The Big Headline: Platforms like Facebook and Google leaned on publishers to drive engagement and attract ad revenue but later shifted focus to opinion content, leaving publishers behind. WhatsApp, the […]
California Governor Gavin Newsom signed a new bill into law that puts strict parameters around how social media apps can interact with minors in the state. The Big Picture: Governments, social scientists, and parents are trying to figure out how best to moderate kids’ relationships with social media — technology designed to keep us endlessly engaged. Like many […]
It’s official: OpenAI CEO Sam Altman and former Apple design chief Jony Ive are working together on an AI device, and they’ve brought in investor Laurene Powell Jobs to lead funding. Why It Hits: While there are plenty of startups trying to make an AI device happen, the difficulty is making any of them feel as necessary as […]
Amazon and Twitch are debuting a new gaming experience in Fortnite, dubbed The Glitch, that allows brands to create customizable integrations that affect the gameplay — almost like product placement in movies that serves a story purpose. Why It Hits: In-game marketing can feel inorganic in most cases, so creating a world where brands can literally be a part of the action may […]
28 Years Later, the next installment in filmmaker Danny Boyle’s popular zombie franchise, is the biggest movie to date — by a long shot — to primarily be shot on an iPhone. The Big Picture: Apple has touted that its smartphone cameras are the most powerful ones the average person can buy. By getting the greenlight to […]
The eight biggest cinema chains in the US and Canada announced a $2.2 billion upgrade project that will finally modernize movie theaters. The Big Picture: The reputation of movie theaters having poor projection or being dirty is well known, leading many people to stay home and watch a movie instead of going out. By updating them to modern standards, […]