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Live Nation has announced a premium sponsorship slot for its roster of American music festivals — naming rights. First up is 7-Eleven, which has taken top billing at the upcoming pop-punk and alternative rock fest, When We Were Young. The Main Stage: The pendulum has certainly swung from the all-virtual days of COVID. Brands are […]
Alex Brands, the former marketing head of LA streetwear label Madhappy, is launching a new fragrance brand called Rite of Way on May 2nd. Why It Hits: Brands’ new fragrance firm is leaning into a vibe shift in how young people view colognes and perfumes — as something to swap daily like an outfit instead […]
British musician Imogen Heap has partnered with AI music platform Jen to offer five of her songs as the foundation for people to create AI-generated songs. The Big Picture: Everyone, from companies like YouTube and UMG to musicians like Grimes, has been experimenting with AI-powered music generators that offer top-tier pro artistry as a foundation. […]
Autonomous trucking startup Aurora Innovation will officially roll out fully driverless commercial big rigs on public Texas highways starting next week. Why It Hits: While robotaxis have already started taking over city streets, high-speed freighter trucks on the freeway is a big (and maybe scary) step up for the autonomous-vehicle industry. But, if successful, the […]
Daytime talk show The Jennifer Hudson Show has become a social-media darling thanks to the popularity of the pre-show “spirit tunnel” — custom songs made for each guest and sung by the staff as they make their way to the stage. The Big Picture: The virality of the spirit tunnel means it’s capturing the attention […]
Nike announced that it’s partnering with world-record Kenyan runner Faith Kipyegon on an ambitious attempt to help her become the first woman to run a mile in under four minutes. Why It Hits: Despite being the world’s largest sportswear brand, Nike has been sagging under declining sales and waning cultural relevance as competition has heated […]
After a successful run on London’s West End, Netflix is bringing the fully developed Stranger Things: The First Shadow to Broadway, a crossover that bridges the most recent season and the upcoming final season of the hit series. The Big Picture: Over the past few years, Netflix has made a strong push into the experiences […]
Tokyo is in the spotlight for redefining the downtown district to include multiple distinct, mixed-use business areas that cater to the full spectrum of people who work there — making it feel more like a college campus than a typical downtown. The Big Picture: COVID majorly derailed downtown development, as remote work took hold and […]
AI firm Anthropic believes that AI-powered chatbots will become autonomous employees within companies as soon as next year. Why It Hits: Are we ready to share virtual cubicle space with AI? Probably not, which is why Anthropic is sounding the alarm that companies need to prepare for this… especially as it concerns cybersecurity. Corporate espionage […]
Instagram is seemingly working on a feature called “Storylines” that would allow users to link their Stories to others in a single feed. The Big Story: Instagram has been trying to figure out a way to make the platform more social, as features like Stories and Reels become far more popular than posting. On the […]