TheFutureParty
A Community-based Media Company
The Future. A new study from the University of Toronto Scarborough reveals that people’s quest to dodge boredom by “digital switching” — jumping from one video to the next or fast-forwarding through content — actually makes their boredom worse. This discovery could lead social media platforms to introduce features that encourage viewers to stay engaged […]
The Future. Reverse mentorship, where junior professionals guide senior executives, is catching on in the advertising world as marketers strive to authentically engage Gen Z and Gen Alpha. If companies want to stay relevant and connected to younger demographics, they may have to rely increasingly on junior employees (who can offer pivotal insights into emerging […]
The Future. In the fast-paced world of social media, “Brat Summer,” driven by Charli XCX’s viral album, has shifted into “Demure Fall,” a new phenomenon led by TikTok beauty creator Jools Lebron. The trend, which redefines “demure” with a playful spin on traditional femininity, has captivated brands and creators alike. To stay competitive, marketers may […]
The Future. Once a post-pandemic travel favorite, American theme parks are now experiencing a slowdown as inflation and wanderlust draw visitors away. If major players like Disney, Universal, and Six Flags hope to recapture the interest of price-conscious consumers, they may need to offer more discounts and innovative attractions before the year’s end. Roller coaster […]
The Future. Tubi, a free streaming service acquired by Fox Corporation in 2020, has recently surged into the spotlight, beating well-known competitors like Peacock and Paramount+ in total viewing time, according to Nielsen. As more consumers grapple with subscription fatigue, platforms offering diverse content without a paywall may become increasingly popular, potentially leading to a […]
The Future. As consumers increasingly seek meaningful and practical wardrobes, they’re ditching microtrends and opting for lasting garments instead. If brands want to avoid fad fatigue, they may have to prioritize timelessness over virality. From fast fashion to fade outMicrotrends are yesterday’s news. Finally over the quick fixHopefully, a renewed interest in quality will also […]
The Future. Inspired by the Greek goddess of breeze, the concept of “aura” has become a trending label of admiration among Gen Z, especially during the Paris Olympics, where several athletes have captured the public’s attention for their certain je ne sais quoi (despite not being typical sports stars). Personal aura will likely continue to […]
The Future. Following his controversial public remarks about advertisers, Elon Musk has just launched a charm offensive at the 2024 Cannes Lions to persuade brands to return to X (formerly Twitter). If Musk can uphold a commitment to brand safety and address advertiser concerns sensibly, it’s possible that X could win back the trust of […]
The Future. A new trend has emerged on TikTok where creators divulge unethical practices from brand partners in their “Get Ready With Me” videos. This wave of transparency could foreshadow a shift towards greater accountability in influencer marketing, with creators becoming more likely to reject an imbalanced power dynamic with brands. The uncomfortable truthIn January, beauty […]
Imagine waking up in the comfort of your bed with your shades automatically opening to sunlight. RYSE is a smart-home company that focuses on developing products for automating blinds and shades of all kinds. CEO and founder Trung Pham started the company years ago due to a relatable pain point: he was tired of having […]