Business
White Claw sinks into vodka
White Claw is getting into vodka with an affordable price and a variety of flavors.
Articles by Sara Kitnick
Culture
Gen Z is trying to own homes by any means necessary
Enterprising Gen Zers are buying homes in cheap areas sight unseen in order to build wealth as owners and get cash flow as renters.
Music
Artists turn to AR to get music out
AR filters on Snapchat, TikTok, and Instagram are becoming the latest way to launch a new song into culture
Business
Buying used > new
Not too long ago, brands refused to engage in resale because they feared it would hurt the sale of their new products, but now they’re warming up to the idea as demand shifts.
Culture
Australia will recognize MDMA and psilocybin as medicines
Beginning July 1st, Australia will let authorized psychiatrists prescribe MDMA for PTSD and psilocybin for treatment-resistant depression.
Media
Influencer marketing firms get a seat at the table
The past 18 months have seen a major increase in ad spend on influencer marketing, and brands are increasingly proposing long-term agency-of-record relationships with influencer marketing agencies.
Business
The IRS opens a criminal investigation into OnlyFans
The Future. OnlyFans blew up during the pandemic, nabbing over $2.3 billion in 2020.
Fashion
The sneaker resale biz is losing its soul
The sneaker resale market deflated from a crackdown on bots, an increase in shoe production, and a general loss of confidence in the industry.
Culture
Google plays the hits
Google’s top searches of the year have dropped, and they’re a fascinating reflection of the obsessions, heartbreaks, and stresses of users all around the world.
Business
Rent a property you don’t own, make money
Renting properties with the intention of subleasing is making a lot of people a lot of money.