TheFutureParty
A Community-based Media Company
Hit Activision game franchise Call of Duty has helped 150,000 American veterans find steady jobs since 2009… making it the largest private funder of vet employment and now more effective at doing so than the federal government. Why It Hits: As the federal government cuts costs and contracts its workforce, innovative organizations that can close […]
Disney and Epic Games are building out their partnership with a new playable Star Wars world and the premiere of a new animated show inside Fortnite. The Big Play: Last year, Disney made a $1.5 billion investment in Epic as a play to move deeper into the world of video games — the most popular […]
Netflix is revamping its gaming plans to focus on titles that can be played on the TV and bring the whole family together. The Big Picture: Netflix won the streaming wars for film and TV (a $100 billion market) but is looking to gaming (a $180 billion market) as its next growth engine. The company has already […]
Microsoft is set to roll out an AI-powered assistant for its gaming division — which includes Xbox and Minecraft — that would act as a helpful companion for players. The Big Picture: Every gaming company is trying to incorporate AI into its offerings, including Google’s experimental “SIMA,” which can play alongside humans, and Sony PlayStation’s […]
Niantic, the developer of popular AR games Pokémon Go and Harry Potter: Wizards Unite, has launched a new app called “Into the Scaniverse” that allows users to scan, upload, share, and explore 3D scans of places and objects all around the world. The Global Picture: Niantic has made it a mission to use technology, such as 3D scanning, AR, and the […]
Rockstar Games is exploring turning its bestselling Grand Theft Auto franchise into a metaverse platform with the upcoming GTA 6, paving the way for user-generated content (UGC) creators to develop the video game. Why It Hits: Fortnite, Roblox, and Minecraft are some of the biggest names in gaming today, thanks to their ability to be endlessly built on by players. But there’s nothing really comparable […]
Sony PlayStation revealed a Smell-O-Vision for games at CES 2025 via a cutting-edge gaming booth called the “Future Immersive Entertainment Concept” (FIEC). The Big Picture: As game visuals reach their apex, developers are looking for fresh angles to immerse players and keep them hooked. Between the Sniffs: Ever wonder what the world of your favorite game smells like? Well, […]
Indie film studio New Regency is teaming up with Snoop Dogg’s Death Row Games to adapt titles from its film library into native games for Fortnite. The Big Picture: Fortnite has exploded into a hub for all things culture — concerts, shopping, film screenings, etc. — but gaming is still its primary draw. As the demand for pre-branded IP continues […]
The decade-in-the-making Grand Theft Auto VI, which is set to release sometime in the fall of next year, has the potential to become the single highest-grossing piece of entertainment in history. Why It Hits: Video-game developers are waiting with bated breath to see when Rockstar Games will date the release of its new GTA installment before dating their own games, showing […]
UK VR startup Rezzil — which is behind VR-enabled drills that pro athletes use — has developed a game that drops players right into the middle of Premier League soccer games. Why It Hits: As sports leagues and media companies search for more ways to immerse audiences in matches, rolling out a feature that allows people to […]