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The Philosophy Of Kanye West

Whatever you think about his music, no one can argue the cultural power of Kanye West. The Atlanta born producer, songwriter and rapper turned fashion mogul is an anomaly; he manifests his own success and has been all of his professional career. Kanye’s supposed net worth is around $145M and his music and fashion resound around the world. He is at the top of the A-list.

Kanye is of a rare breed similar to Elon Musk or dare we say, Donald Trump who create their own hype and media, leveraging publishers and social media daily with the words of their own mouths. People want to hear what he has to say, that’s why when Kanye recently came back to life onto twitter after a two year hiatus, all eyes are on him.

The last we heard of Kanye, he had prematurely cancelled the St. Pablo Tour and had a mental breakdown leading him to jump off of social media all together. Now, he’s back with a vengeance and in just the last week, to the tune of about 10 tweets a day, Kanye has announced two new albums, teased a collaboration with artist Murakami, released new designs on his Yeezys and debuted the beginning of his new philosophy book, to be distributed live on twitter.

Whatever you think about his music, no one can argue the cultural power of Kanye West. Kanye’s dive into “philosophy” is fitting. According to author Julius Bailey, “West’s philosophy draws off the backs of a long line of existentialists, such as Friedrich Nietzsche and Jean-Jacques Rousseau, whose ideology focuses on creating meaning for oneself and identifying their purpose as an individual, a staple of Kanye’s music.”

His tweets sound like a self proclaimed guru, and while we may never see his quotes of wisdom come to life on the level of a Confucius or Aristotle, don’t be surprised if his sayings become memes, t-shirts and cultural revolutions. The self proclaimed “Genius” has already shared lots of wisdom.

Kanye’s behavior is quite polarizing and often inspiring. Kanye, at his core, has tapped into his work and art so much that he knows what he gives people is absolute talent. It resonates beyond his music as everything he does is a work of art. His albums and tours are cultural movements full of unique marketing activations and other forms of creativity that celebrate the music. Standard for Kanye, get ready for a marathon of art and innovation as over the next 6 months we’ll see interesting news on live shows, performances, music videos and new unique activations.

Kanye hates conformity, he respects authenticity, and when he sees something he likes he goes after it. He’s incredibly emotional and has a reality distortion field that would make even Steve Jobs jealous. Many are inspired by Kanye even Elon Musk himself. Virgil Abloh is a collaborator, Kid Cudi is like his little brother, and thousands of creatives look to Kanye as an example.

We all have an inner Kanye, the creative entrepreneurial self that feels that what they are doing is truly important and isn’t afraid to say it. Any entrepreneur, artist or executive who’s driven and wants to do “something great” could take a page out of this book, and now, literally you can. All you have to do is follow Kanye on Twitter. Here are some simple steps to becoming more like Kanye.


  1. Login to your personal Twitter account.
  2. Go to Kanye’s account (@kanyewest) and make sure you are following.
  3. On the right side of the Following button on Kanye’s page, there is a vertical circle button (More user actions). Press that button and hit the submenu item titled “Turn on mobile notifications”.
  4. Soak it all in and be inspired by Kanye, every day.

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