The Future. Last week, Disney revealed its plans to acquire a $1.5 billion equity stake in Epic Games, the developer of Unreal Engine and “Fortnite.” More than just a move to populate the metaverse platform with its IP, Disney’s investment could bring a virtual theme park to fans in a way that was impossible before.
To infinity and beyond
Disney wants to share a whole new world with fans via the metaverse.
- Former Disney CEO Bob Chapek once hinted that Disney would “become an experiential lifestyle platform […] to embody both the physical things that you might be able to experience in a theme park and the digital experiences that you can get through media.”
- When Apple unveiled its Vision Pro headset last summer, a sizzle reel showed the Main Street Electrical Parade and fireworks at Disney World’s Magic Kingdom brought to life in a user’s home.
- But after failing to launch its own metaverse platform, Disney is now plugging its IP into Epic Games, which is rife with active users and committed to building an immersive virtual world that transcends gaming.
Faith, trust, and a little pixie dust
Epic Games’ metaverse platform might very well become the foundation of a virtual Disney park, reaching millions of people who will never ever be able to visit one IRL, and that’s pretty magical.