A hosted cocktail hour, conversation and luncheon surrounding the popularity of streetwear and sneaker culture. Fashion and streetwear brands like Nike, Adidas and K-Swiss shifting their mentalities, not only to service their brick and mortar businesses, but build their online identity. They are going after the app market on smartphones and creating a case for ultimate fomo. Because of the resurgence in popularity, companies are also going as far as limiting their storefronts because they understand less is more. We are even seeing high fashion brands such as Louis Vuitton dip their toes into the streetwear inspired style.
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