The new consumer culture

Gen Z consumption patterns are more aligned with older generations' spending habits.

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The new consumer culture


The Future. Gen Z consumption patterns are more aligned with older generations’ spending habits. For teens, part-time jobs will always supplement the family payroll, and Bath & Body Works will never go out of style. While inflation may alter price tags, beloved brands can count on younger generations to keep shelling out for their products.

The results are in

A new report by Piper Sandler details Zoomers’ consumer preferences.

  • Teenage girls spend more than their male peers, with most of their dollars going to clothing and shoes.
  • Amazon ranks as the #1 online shopping destination for both genders, with SHEIN, Nike, Lululemon, and Pacsun following suit.
  • e.l.f. stands as the #1 cosmetics brand, Bath & Body Works occupies the #1 spot for fragrance brand, and Ulta is still the #1 preferred beauty destination for female teens.
  • Chik-Fil-A continues to be the #1 restaurant for Gen Z patrons, with Starbucks and Chipotle rounding out the top three.
  • From data that should surprise no one, TikTok emerges as Gen Z’s favorite social platform, followed by Snapchat and Instagram.

So, what makes Gen Z unique?
Coming of age during a global pandemic has made Gen Z frugal and hard-working. Meanwhile, Zoom has seemed to create a worldwide allergy to IRL public speaking. As most of our communication has taken place online over the past few years, just the thought of engaging in an IRL performance review is hair-raising.

Kait Cunniff

Kait is a Chicago-raised, LA-based writer and NYU film grad. She created an anthology TV series for Refinery29 and worked as a development executive for John Wells Productions, Jon M. Chu, and Paramount Pictures. Her favorite color is orange.


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