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The Future. As consumers increasingly seek meaningful and practical wardrobes, they’re ditching microtrends and opting for lasting garments instead. If brands want to avoid fad fatigue, they may have to prioritize timelessness over virality.
From fast fashion to fade out
Microtrends are yesterday’s news.
- The office siren trend, influenced by Bella Hadid’s paparazzi shots, has been gradually replaced by casual preppy styles and old-school academic references.
- The maximalist “mob wife” and quiet luxury looks have recently declined in popularity (despite a brief ascent earlier this year), giving way to “old-money” and holiday-inspired collections.
- Fashion gimmicks post-pandemic have also tapered off, as consumers choose practicality instead of bold and eclectic looks.
Finally over the quick fix
Hopefully, a renewed interest in quality will also encourage brands to create more durable and ethically produced garments, appealing to a market that values longevity over hype.
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