Noah: We actually just got the approvals to go live on Amazon, so, we’re going to go ahead. You can buy them on Amazon now, but we’re exploring the options of us doing fulfillment versus the fulfilled by Amazon. I know a lot of folks listening to this are probably saying, “Oh, this is just the basics,” but for me this has been great because it’s new for me. I love learning new skills, and it helps me make better investments in the future when I understand the inner workings.
Boye: Totally. And I think on the store partnerships front, totally 100 percent, it’s just sales. Or, you just find a guy who’s done it before and have them go and talk to all those guys.
Noah: Well, look, one of the things I love about this is because we own the entire company, we can go out and find people who can help add a lot of value and we can make them owners in the company and share in the profits. So, we’re really out there looking for folks who have a lot of great relationships, whether it’s with the “influencers” who want to promote the product on Instagram or whether it’s event producers or brands. We’re always excited to say, hey, look, let’s share in the wealth and make those intros. I know you made some great intros for us at Coachella, and I appreciate that.
Boye: Hey happy to – anytime. You know, the people reading this, they’re all creative, they’re all driven and when they listen, I like to make sure that they’re gaining tangible value. What’s some advice that you have for entrepreneurs, especially those who are trying to create side hustles to turn into businesses?
Noah: Wow, that’s a great question. Well, first and foremost, it takes a lot more work than you will imagine. It’s funny, when I thought of this initially, I thought it’d be easy. We’ll just get this out there. People already make sunglasses and we’ll just use the same frames and ‘Oh well, all this stuff will be easy.’ There are a million things that I wasn’t even aware of, and I was definitely naive. So, I would say one bit of advice is really map out the business plan. Not necessarily write out a business plan, but map out how you get from the start to fully into market. Think through all those steps, and then go talk to people who’ve done it before. The best resources are the people who have walked that path and made the mistakes. I think that’s one of the reasons why, when I invest in early stage tech startups, often times I hopefully have some street credit because I’ve spent 10 years building companies from the ground up and made pretty much every mistake in the book that you can make. And I’ll make hundreds more, but hopefully I can not make the same mistake twice. So, to boil it all down, I think one practical bit of advice is to really force yourself to do the exercise of how you get from the start to launch and then stress test that, asking people, “what am I not thinking of?” Because, if I had done that initially, I would definitely have saved months and probably thousands of dollars.