TheFutureParty
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Kia is turning to TikTok — and top creators — to give people a novel, interactive way to customize and purchase its new 2025 Kia K4. Why It Hits: Kia is already getting plenty of positive buzz for the marketing campaign. It’s a microcosm of the shift to interactive, gamified marketing across Gen Z’s favorite platforms, including Fortnite and Roblox. Behind […]
The United Nations is on the brink of passing one of two treaties that could reshape the world’s relationship with plastic, its global production, and, most importantly, the pollution it creates. Why It Hits: It’s no shock at this point how terrible plastic is for our bodies and the environment. Yet, its malleability for use […]
Amazon has partnered with Hyundai to launch Amazon Auto — a one-stop shop where you can browse, purchase, finance, and have cars delivered to your door like any other package. The Big Box: Amazon Auto is hoping to remake the dealership experience — which car buyers overwhelmingly hate — for the internet age. If Amazon is successful in […]
Production and management company Sugar23 is teaming up with studio Fifth Season to launch a new development, finance, and production venture to make movies and shows with top brands. The Big Picture: Contraction in Hollywood is making it increasingly harder to get movies financed. Finding new sources of money — with some pre-built awareness in, to boot […]
Walmart has partnered with Roku to make a holiday movie, Jingle Bell Love, that’s shoppable, allowing people to buy products featured in the film. The Big Picture: Shoppable programming has steadily risen over the past couple of years during live programming on Peacock, Prime Video, and Paramount+. Walmart and Roku’s production seems to be the first tied to […]
Saturday Night Live kicked off its slate of corporate partnerships for its 50th anniversary with a surprising Allstate ad that featured the Please Don’t Destroy trio of Ben Marshall, John Higgins, and Martin Herlihy. Why It Hits: SNL’s wide-ranging sponsorships this season could pave the way for ongoing deals that give the comedy show a bump in production value while […]
Amazon is rolling out a new platform for mass-produced, ultra-low-priced items called Amazon Haul, stocked with everything from clothes to daily essentials. Why It Sells: Shein and Temu have won the hearts and wallets of Gen Zers thanks to the wide range of cheap options. To continue its retail dominance, Amazon knew it needed to get in […]
Amazon is preparing a pair of smart glasses for its delivery drivers that could turn the workforce into optimized package drop-off machines. Why It Delivers: Last-mile delivery is considered the most difficult and costly part of shipping, as drivers have to navigate through neighborhoods and apartment complexes to complete orders. By putting navigation and logistics info literally on their faces, Amazon could […]
WBD is ramping up a slate of Harry Potter-themed shows, games, and experiences to turn the franchise into a constantly expanding moneymaker for generations to come. The Big Picture: WBD’s market cap has been on a major downslide for years, thanks to a heavy debt load. So, the company needs hits… and fast. By squeezing every drop of opportunity out […]
New data shows that the median age of first-time home buyers has reached a record high while the prices of new cars have multiplied, shifting the demographics of the American Dream. Why It Hurts: The price tags on homes and cars are so unsustainably high that most young people have no chance of affording them without major financial help. Behind […]