TheFutureParty
A Community-based Media Company
The Future. Top sports drink brands (Gatorade, Powerade, Bodyarmor) and fresh upstarts (DripDrop, Liquid I.V.) have rolled out a batch of new marketing campaigns for peak “hydration season,” which stretches from May through September. As temperatures continue to rise due to climate change, the brands that can market the best science may be the ones […]
The Future. SpaceX CEO Elon Musk is reportedly firming up his plans within the company to build a city on Mars that will house one million people in about 20 years. Although that seems like a moonshot (Mars shot?) and NASA doesn’t foresee any mission even getting to the planet until at least the 2040s, […]
The Future. Blue-chip companies like Lego Group, General Electric, Netflix, and F1 are turning to drone shows for big marketing moments. While filling up the sky with advertising is certainly sticky and gets people talking, expect some communities to institute “No Marketing Zones” to keep aerial real estate free from corporate messaging. Billboards everywhereThere’s no […]
The Future. A new Costco coming to South Los Angeles will be the site of an experimental residential complex — a project that could help ease the housing crisis in the city. If demand from both renters and shoppers is high, the mixed-use building could be a blueprint for similar projects in other major metros… […]
The Future. American Express announced that it’s acquiring restaurant reservation platform Tock for $400 million from Squarespace. With hot restaurant reservations facing a Ticketmaster-like bot problem that puts tables in the hands of opportunist scalpers, having an Amex card may soon be the quickest and easiest way to score an open spot at exclusive eateries. […]
The Future. Following his controversial public remarks about advertisers, Elon Musk has just launched a charm offensive at the 2024 Cannes Lions to persuade brands to return to X (formerly Twitter). If Musk can uphold a commitment to brand safety and address advertiser concerns sensibly, it’s possible that X could win back the trust of […]
The Future. After a tough year, Fisker is officially filing for bankruptcy. More than anything, the downfall of the buzzy EV startup shows the power of influencers to shape the narrative of a startup… which could lead cautious companies to make them a larger part of market-testing products before they’re on the wrong end of […]
The Future. Netflix announced the first two locations of its brick-and-mortar Netflix House retail and entertainment destinations, now slated to open in 2025. If demand is high, don’t be surprised if the streamer opens a full-fledged theme park built around its hit franchises. Are you still watching… shopping… dining?Netflix is one step away from giving […]
The Future. As the popularity of the WNBA continues to rise, sneaker brands are finally stepping up their sponsorship game. The new deals, cutting-edge products, and associated marketing could finally help drive up the price of media rights for women’s basketball to get closer to parity with men’s. Lacing up the leagueWelcome to the new […]
The Future. The Wayne Enterprises Experience wants you (if you’re very rich) to shop for Batman-branded merch as if you were Bruce Wayne himself, exploring a shoppable recreation of Wayne Manor. If the retail experience is successful, studios and streamers may roll out their own versions to tout limited-edition merch collabs, like a shoppable Bridgerton […]