TheFutureParty
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MrBeast (real name Jimmy Donaldson) is preparing to kick off a rare fundraise that would value his empire at $5 billion. The Viral Picture: MrBeast is the long-running champ of the creator economy, printing more money than most companies. As he expands both his physical and digital footprints, getting a chance to invest may be as competitive as […]
Fetii, a large-vehicle rideshare service that caters to college students, raised a fresh round of financing to expand nationwide. The Big Move: Despite the rideshare market being dominated by Uber and Lyft, no one has quite cracked the code on offering rides for groups larger than a family (other than a brief journey with Uber Charter). If Fetii […]
Nike and Kim Kardashian’s SKIMS are partnering on a new brand called… you guessed it… NikeSKIMS. Why It Hits: Despite competing with Adidas to be considered the top athletic apparel and footwear brand in the world, Nike has been looking for a cultural and financial turnaround after slumping sales. Meanwhile, SKIMS is one of the biggest success stories in the fashion […]
Netflix has officially released one of its most ambitious projects yet — an upscale restaurant on the Las Vegas strip called “Netflix Bites” that puts popular movie and TV IP onto your dinner plate. The Big Picture: Netflix hopes that Netflix Bites (which it had road-tested as pop-ups in recent years) can combine two popular trends — themed […]
Renowned Japanese fashion designer Nigo has unveiled that he’s becoming the first creative director of the popular Japanese convenience store chain FamilyMart. The Big Picture: Nigo is famous for being an innovative (and very busy) artist. Taking on FamilyMart gives him a pretty blank canvas to turn a brand with little distinct personality into a conversation starter… potentially inspiring companies […]
British insurance agency Samphire Risk is introducing insurance to protect celebrities, executives, and other high-profile figures from the potential of getting canceled. Why It Sells: The fear of getting canceled online — whether deserved or not — has rippled across media and business circles for the past decade. Minimizing the fallout from putting your foot in your […]
Super Bowl ads — the Holy Grail of Madison Avenue — have hit a record price of over $8 million for a 30-second spot. The Big Picture: The Super Bowl is the most-watched TV event in the US, with last year notching 123.4 million viewers — the most ever for a US broadcast. In an increasingly fractured media […]
A new report estimates that roughly 15,000 US retail stores are set to close this year — a record for modern times — which could reshape how people shop for typical consumer goods. Why It Hurts: The dual forces of a rollercoaster post-pandemic economy and a major shift to ecommerce have upended the business models of many tried-and-true […]
As the survivors of the destructive Palisades and Eaton Fires try to recover, they’re now dealing with soaring rental and mortgage costs as some landlords try to take advantage of the crisis. Why It Hurts: The LA housing market is already one of the most challenging in the nation, thanks to a lack of available homes and sky-high […]
Memecoins — the crypto offerings that are simply pure financial speculation masked as a joke — are set to have their heyday this year as digital gambling isn’t just accepted but encouraged. The Big Bet: The crypto industry is at a crossroads. While the new presidential administration supports the technology, and bitcoin excites investors by surpassing $100,000, memecoins […]