Prime’s UFC deal proves influencer businesses can go big
The UFC has just signed a multi-year sponsorship deal with Prime, the sports drink label owned by YouTubers Logan Paul and KSI.
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Advertisers spend less but experiment more
Huge changes to data privacy rules and competition in the attention economy have crippled traditional digital advertising.
Twitter revokes free access to its API
Twitter announced that it will stop providing free access to the Twitter API on February 9th, offering a “paid basic tier” in its stead.
The battle of the Shorts
These days, it seems like everyone’s trying to become TikTok.
How brands are fielding the Super Bowl
Amid mass layoffs and economic uncertainty, brands are debating whether or not to splurge $7 million on a national Super Bowl ad in 2023.
Did celeb endorsements dupe crypto investors?
As more people suffer significant losses on NFTs, they’re putting the blame on celebrities who encouraged them to invest in the virtual assets.
The IRS opens a criminal investigation into OnlyFans
The Future. OnlyFans blew up during the pandemic, nabbing over $2.3 billion in 2020.
Unicorn startups lost almost $100 billion this year
March 2022 was heaven for startups, with unicorns (startups valued over $1 billion) achieving a total worth of $190 billion.
Fake online reviews cater to no one’s taste
As consumers, we turn to reviews to make informed decisions about where to spend our money — which has led to a growing urgency to weed out the false posts from the real ones.
Tough times for traditional TV
Traditional television companies are in limbo, grappling with one of their most challenging years.