TheFutureParty
A Community-based Media Company
As the return-to-office mandate takes effect, companies are redesigning their offices to program specific vibes… and color is a major part of the equation. The Big Picture: Workers have gotten used to the comfort of home offices and seeing the unique set-ups of colleagues on Zoom, but many employers allege that remote work doesn’t allow […]
An EV startup called Slate Auto, quietly backed by Jeff Bezos, is planning to start production next year on a low-cost pickup truck that grows with you and your budget. The Big Race: Bezos is already facing off against Elon Musk on broadband satellites and is now stepping further onto his turf with EVs. With […]
In a new memo, Shopify CEO Tobias Lütke announced that he’s looking to employ the use of more AI rather than additional human employees. The Big Bet: The use of AI agents is already reshaping white-collar jobs, with Salesforce CEO Marc Benioff (who’s very invested in AI) calling the tech a “limitless workforce.” A report […]
After President Donald Trump’s sweeping minimum 10% tariffs (an additional levy on imported goods) were introduced, global markets — and the US markets, especially — sank to their lowest levels in years. Why It Hurts: The White House hopes that tariffs lead to a “Made In America” revolution, bringing back manufacturing from overseas and ultimately […]
Platforms, such as Arta Finance and Robinhood, want to shake up the banking landscape by offering features that appeal to younger customers. Why It Hits: The full power of a bank — wealth management, investment insights, and tax advice — is typically too analog and too inaccessible to young people who have been raised on […]
As Endeavor goes back to private under PE firm Silver Lake, CEO Ari Emanuel and Executive Chairman Patrick Whitesell are reportedly stepping away from the company they built. The Big Picture: Emanuel and Whitesell are not just two of the most influential agents in Hollywood, leading what is arguably the industry’s biggest agency, but they’ve also transformed into media moguls in […]
Brands big and small are jousting with one another through billboards, commercials, and social media, using the barbs to break through the noise and find new customers. Why It Hits: Attack ads have been around forever, but the overall aggressive culture taking over the advertising world is novel. Ironically, studies have found that the mudslinging typically hurts all the brands […]
Sports-products chain Dick’s Sporting Goods is expanding the footprint of its newest concept store, the massive “House of Sport,” which mixes traditional retail with several experiences to test out products and build community. The Big Play: Most retail brands are shrinking their stores — both in size and number — to deal with inflation, slower consumer spending, and […]
A new study has found that Americans are increasingly spending more time at home — a trend that was happening even before COVID forced us to stay in. Why It Sits: People generally spending more time indoors has ripple effects on all of society, including how people consume entertainment, what they spend their money on, […]
Toy giant Hasbro is shifting its strategy to focus more on teens and adults, who, logically, have more money to spend than kids… and a growing appetite to play with the IP they grew up with. The Big Game: Hasbro hasn’t exactly been on a financial rollercoaster in recent years, as it enjoyed the highs […]