TheFutureParty
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Gen Z may not like talking on the phone generally, but they do love it when it comes to talking to a human customer service representative. Unfortunately, getting one on the phone has become a nearly impossible maze. The Big Picture: Companies that make talking to a flesh-and-blood customer service rep a part of their business plan […]
Small business growth is skyrocketing across America due to cultural and economic changes during COVID, but the startups are hiring fewer employees than they used to. The Big Picture: There’s now a record number of entrepreneurs but fewer opportunities for people simply looking for full-time employment. Between the Lines: WSJ calls the new breed of businesses “pint-sized startups.” Closing Thoughts: Small […]
The Future. Federal Reserve Chair Jerome Powell confirmed there will finally be an interest rate cut next month — the first since the pandemic began in 2020. While the move could reduce unemployment, it might also drive a new wave of inflation if the Fed overshoots. Yay. By the numbersPowell revealed the planned September rate cut at the […]
The Future. Reverse mentorship, where junior professionals guide senior executives, is catching on in the advertising world as marketers strive to authentically engage Gen Z and Gen Alpha. If companies want to stay relevant and connected to younger demographics, they may have to rely increasingly on junior employees (who can offer pivotal insights into emerging […]
The Future. Remote and hybrid work options have become harder to find in recent years as companies pushed their employees to return to the office post-pandemic. Despite the requirement, CEOs are working from home more often. If the trend continues and more execs fail to extend this perk to their workers, don’t be surprised if […]
The Future. Talking people out of buying new products may be the hottest new trend. De-influencing videos, which took off roughly 16 months ago after a makeup influencer was caught faking the effect of a product, have racked up hundreds of millions of views and are now having a real economic impact. If the trend […]
The Future. Top sports drink brands (Gatorade, Powerade, Bodyarmor) and fresh upstarts (DripDrop, Liquid I.V.) have rolled out a batch of new marketing campaigns for peak “hydration season,” which stretches from May through September. As temperatures continue to rise due to climate change, the brands that can market the best science may be the ones […]
The Future. SpaceX CEO Elon Musk is reportedly firming up his plans within the company to build a city on Mars that will house one million people in about 20 years. Although that seems like a moonshot (Mars shot?) and NASA doesn’t foresee any mission even getting to the planet until at least the 2040s, […]
The Future. Blue-chip companies like Lego Group, General Electric, Netflix, and F1 are turning to drone shows for big marketing moments. While filling up the sky with advertising is certainly sticky and gets people talking, expect some communities to institute “No Marketing Zones” to keep aerial real estate free from corporate messaging. Billboards everywhereThere’s no […]
The Future. A new Costco coming to South Los Angeles will be the site of an experimental residential complex — a project that could help ease the housing crisis in the city. If demand from both renters and shoppers is high, the mixed-use building could be a blueprint for similar projects in other major metros… […]