TheFutureParty
A Community-based Media Company
Disney’s new state-of-the-art cruise ship, Disney Treasure, set sail on its maiden voyage a couple of weeks ago… setting off a new focus on the cruise business as one of the biggest growth sectors of its experiences division. Why It Hits: Disney is pouring $60 billion into its experiences division over the next decade, demonstrating that the Mouse […]
As bitcoin continues to soar in value, many in government, including the president-elect Donald Trump, are angling to make the top crypto a part of the national reserves. The Big Bet: The incoming Trump administration is far more accepting of the crypto industry than Biden’s, which could give the industry a more prominent seat at the policy […]
A startup called Prospinity is connecting college students in income-sharing “success pools” that redistribute wealth among a cohort of ambitious peers. Why It Sells: The students already involved with Prospinity’s success pools know they all have the potential to realize their dreams and strike it rich… but the odds of all of them actually doing so are slim. So, they’re investing in […]
Kia is turning to TikTok — and top creators — to give people a novel, interactive way to customize and purchase its new 2025 Kia K4. Why It Hits: Kia is already getting plenty of positive buzz for the marketing campaign. It’s a microcosm of the shift to interactive, gamified marketing across Gen Z’s favorite platforms, including Fortnite and Roblox. Behind […]
The United Nations is on the brink of passing one of two treaties that could reshape the world’s relationship with plastic, its global production, and, most importantly, the pollution it creates. Why It Hits: It’s no shock at this point how terrible plastic is for our bodies and the environment. Yet, its malleability for use […]
Amazon has partnered with Hyundai to launch Amazon Auto — a one-stop shop where you can browse, purchase, finance, and have cars delivered to your door like any other package. The Big Box: Amazon Auto is hoping to remake the dealership experience — which car buyers overwhelmingly hate — for the internet age. If Amazon is successful in […]
Production and management company Sugar23 is teaming up with studio Fifth Season to launch a new development, finance, and production venture to make movies and shows with top brands. The Big Picture: Contraction in Hollywood is making it increasingly harder to get movies financed. Finding new sources of money — with some pre-built awareness in, to boot […]
Walmart has partnered with Roku to make a holiday movie, Jingle Bell Love, that’s shoppable, allowing people to buy products featured in the film. The Big Picture: Shoppable programming has steadily risen over the past couple of years during live programming on Peacock, Prime Video, and Paramount+. Walmart and Roku’s production seems to be the first tied to […]
Saturday Night Live kicked off its slate of corporate partnerships for its 50th anniversary with a surprising Allstate ad that featured the Please Don’t Destroy trio of Ben Marshall, John Higgins, and Martin Herlihy. Why It Hits: SNL’s wide-ranging sponsorships this season could pave the way for ongoing deals that give the comedy show a bump in production value while […]
Amazon is rolling out a new platform for mass-produced, ultra-low-priced items called Amazon Haul, stocked with everything from clothes to daily essentials. Why It Sells: Shein and Temu have won the hearts and wallets of Gen Zers thanks to the wide range of cheap options. To continue its retail dominance, Amazon knew it needed to get in […]