“Hypercasual” games attract serious investment
“Hypercasual” games — typically mobile ones that have “ultrasimple gameplay, repetitive and low-stakes challenges, and oftentimes rudimentary graphics” — have blown up over the past couple of years.
Content
How brands are finding a starring role in a world that skips ads
Product placement is becoming more important in the age of streaming, ad-blocking tech, and the ability to look at a second screen when an ad appears.
Pharrell mints creativity and legitimacy as Chief Brand Officer of Doodles
Pharrell is joining the Doodles team as its Chief Brand Officer.
Streaming devices keep playing ads even when the TV is off
streaming devices (Apple TV, Amazon Firestick, various Roku devices, etc.) continue playing shows or movies even after users turn off their TVs.
Amex launches its first crypto rewards credit card
Amex has announced that it’s teaming up with Abra, a crypto wallet provider and wealth management platform, to offer the Abra Crypto Card.
Jay-Z and Jack Dorsey launch a free crypto academy
Jay-Z and Block CEO Jack Dorsey have joined forces to launch The Bitcoin Academy.
Delivery apps hit a cultural roadblock
Delivery apps, which in recent years were seen as a nonstop growth engine, have fallen sharply in both reputation and revenue.
Hotels turn vacationing into a bidding war with NFTs
Hotels are offering bookings as NFTs in a test to see if they can still make money on a room even if guests cancel at the last minute.
A bipartisan bill wants to chop up Google’s and Meta’s ad business
A group of Senators are taking on Google and Meta with a bill that would break up their advertising businesses.
Private equity takes Hollywood, Cannes, and everything in between
Private equity (PE) firms are turning up at Cannes as it looks to the film and TV industry as the next investment goldmine.