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Netflix’s ad tier is debuting just as brands are desperate to get their advertising on the limited space available on current streaming platforms, giving Netflix plenty of supply and the upper hand in negotiations.
A new high-class virtual housing development called “The Row” is bringing together some of the world’s most renowned artists and designers.
Brands (especially those in beauty, fashion, and food and beverage) are spending more of their social media marketing budgets on user-generated content.
Solana is opening a physical store in New York City called Solana Spaces, which will essentially be the Apple Store of the crypto world.
Film and TV streaming services are testing virtual product placement.
UTA’s new funding infusion from private equity firm EQT Partners will give the agency the fuel to scale in an effort to compete with CAA and WME.
In just over a year, P.E. firms have poured money into the ambitions of veteran execs to form production powerhouses that can make scripted and unscripted content for the dozens of streamers in need of new projects.
The rising cost of paper is cutting the publishing industry at the knees, forcing many newspapers and magazines to either cut back on printing or get out of the physical-edition business altogether.
After talking with all the big ad-tech companies in the business, Netflix has picked Microsoft to help with the sales and tech side of its upcoming ad tier.
With projects shuttering left and right as the crypto winter sets in, FTX CEO Sam Bankman-Fried is racing to put out fires the only way he can... by infusing cash and extending lifelines to floundering companies.