TheFutureParty
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The Future. As the popularity of the WNBA continues to rise, sneaker brands are finally stepping up their sponsorship game. The new deals, cutting-edge products, and associated marketing could finally help drive up the price of media rights for women’s basketball to get closer to parity with men’s. Lacing up the leagueWelcome to the new […]
The Future. The Wayne Enterprises Experience wants you (if you’re very rich) to shop for Batman-branded merch as if you were Bruce Wayne himself, exploring a shoppable recreation of Wayne Manor. If the retail experience is successful, studios and streamers may roll out their own versions to tout limited-edition merch collabs, like a shoppable Bridgerton […]
The Future. IKEA announced that it’s hiring employees to work at its new virtual retail store in Roblox. The job opportunity seemingly marks the first time a major retailer is hiring people to work within the metaverse… but others are sure to quickly follow. Don’t be surprised if many of Gen Alpha’s first jobs are […]
The Future. A group of major investment firms, companies, and high net-worth individuals have filed with the SEC to launch a new national stock exchange in Texas. While there used to be several exchanges last century, the last few decades have been dominated by the New York Stock Exchange and Nasdaq. Considering how partisan politics […]
The Future. In an industry shocker, Dr. Pepper has tied Pepsi-Cola for the second most popular soda in America — the first time anyone has ascended to Pepsi’s position in 40 years, per sales volume data from Beverage Digest. As Dr. Pepper tries to push Pepsi out of the slot for good, prepare for the […]
The Future. Major brands are helping pay tuition to capture the attention of Gen Z. As more companies get in on the action to build a bond with potential customers, don’t be surprised if some brands create tuition-to-employment pipelines so they can track promising talent as early as possible… that is, if they want to go to […]
The Future. Roaring Kitty, real name Keith Gill, appears to be back and ready to champion undervalued companies… influencing thousands of retail traders and scaring institutional investment firms. If Gill is really firing up the livestreams again, expect Wall Street to exit some short positions… and ultimately boost the stocks of several beloved but forgotten […]
The Future. As high inflation persists, many consumers are more aggressively managing their budgets, prioritizing their spending on needs rather than big-ticket or recreational purchases. Because a struggling consumer usually indicates a struggling economy, this trend could not only foreshadow an amplified divide between “the haves and have-nots” but also a possible recession. Trying to […]
The Future. The creator economy is maturing into a bonafide phenomenon, cementing new successful businesses from internet fame. Wall Street now hopes it can take these companies to the next level (and make a lot of money in the process). But since there may not be enough solid startups that are ready for that kind of investment, expect […]
The Future. Walmart is testing out stores within Roblox where users can browse for and buy real items that the retailer will ship to them like any other online order. If the feature takes off, it’s likely that not only every industry (music, fashion, tech) will cash in but also that you may start to […]