TheFutureParty
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The Future. While every brand tries to establish an emotional connection with its clientele, few garner “irrational love,” a term coined by independent advertising firm Innocean USA. Irrationally loved brands don’t just share a special bond with their fans — they’re trusted without question, allowing them to command higher prices. If brands want to reach […]
The Future. Last November, Spotify threw a huge, ritzy Wrapped party — then fired 1,500 workers. This is a head scratcher for music streaming giant, which is facing major scrutiny for the decision. The pressure may force Spotify to reorganize their budget structure entirely. Murder on the dance floorSpotify is facing major scrutiny as it […]
The Future. Upcycling — the term for recycling something to create a new, more valuable product — is all the rage in the beauty industry. Brands are reusing agricultural byproducts to make perfumes and lotions and to sell the idea that their products are virtuous. If consumers buy that idea, the beauty industry may be […]
The Future. Elon Musk has announced that the EV maker is shelving its plans to build a more affordable $25,000 vehicle in favor of building a robotaxi. With companies like Cruise and Waymo either defunded or hitting governmental speed bumps, Musk may be betting Tesla’s future on its ability to master autonomous driving where its […]
The Future. A new crop of celebrities are entering the alcohol market with a variety of spirits, canned wines, and ready-to-drink cocktails — all with dreams of becoming the next Aviation Gin. With so many celebrity drinks to choose from, those that have staying power may be the ones that have strong demand even when […]
The Future. Social shopping platform Flip has raised new capital to expand its ambitious goal of taking on Amazon and TikTok Shop. Considering it functions solely as a creator-driven sales platform for brand names like DeLoghi and OtterBox, Flip may become the hub for a new generation of QVC-style influencers. TrendshoppersFlip is hoping that brand […]
The Future. Bedford Media, the company run by Karlie Kloss and her billionaire husband Joshua Kushner, are reviving LIFE Magazine for the modern era. Coupled with its acquisition of fashion-centric i-D Magazinelast fall, Bedford may be trying to build a magazine empire that defines mainstream culture amid one that’s become fractured due to social media. […]
The Future. The Creators Guild of America (CGA) hopes to piece together the potentially millions of people involved in making some of the biggest hit videos on the internet with a new platform called “Mosaic.” Once the database becomes populated, it may become a key tool for BTS talent to score jobs outside of their […]
The Future. The explosive popularity of generative AI programs — particularly large language models (LLMs) — has created a huge demand for workers with backgrounds in the technology. Big Tech is offering programmers, copywriters, and even product managers record sums for AI jobs, but that’s made it nearly impossible for small, open-source startups to compete […]
The Future. After years of being successful in China, social shopping is finally catching on in the US, thanks to TikTok Shop, Shops on Instagram, and Facebook. As more brands get in on the action, the next era of influencers may be the modern version of the ole QVC pitchman. Share and shopA new survey […]