TheFutureParty
A Community-based Media Company
The Future. In an industry shocker, Dr. Pepper has tied Pepsi-Cola for the second most popular soda in America — the first time anyone has ascended to Pepsi’s position in 40 years, per sales volume data from Beverage Digest. As Dr. Pepper tries to push Pepsi out of the slot for good, prepare for the […]
The Future. Major brands are helping pay tuition to capture the attention of Gen Z. As more companies get in on the action to build a bond with potential customers, don’t be surprised if some brands create tuition-to-employment pipelines so they can track promising talent as early as possible… that is, if they want to go to […]
The Future. Roaring Kitty, real name Keith Gill, appears to be back and ready to champion undervalued companies… influencing thousands of retail traders and scaring institutional investment firms. If Gill is really firing up the livestreams again, expect Wall Street to exit some short positions… and ultimately boost the stocks of several beloved but forgotten […]
The Future. As high inflation persists, many consumers are more aggressively managing their budgets, prioritizing their spending on needs rather than big-ticket or recreational purchases. Because a struggling consumer usually indicates a struggling economy, this trend could not only foreshadow an amplified divide between “the haves and have-nots” but also a possible recession. Trying to […]
The Future. The creator economy is maturing into a bonafide phenomenon, cementing new successful businesses from internet fame. Wall Street now hopes it can take these companies to the next level (and make a lot of money in the process). But since there may not be enough solid startups that are ready for that kind of investment, expect […]
The Future. Walmart is testing out stores within Roblox where users can browse for and buy real items that the retailer will ship to them like any other online order. If the feature takes off, it’s likely that not only every industry (music, fashion, tech) will cash in but also that you may start to […]
The Future. While every brand tries to establish an emotional connection with its clientele, few garner “irrational love,” a term coined by independent advertising firm Innocean USA. Irrationally loved brands don’t just share a special bond with their fans — they’re trusted without question, allowing them to command higher prices. If brands want to reach […]
The Future. Last November, Spotify threw a huge, ritzy Wrapped party — then fired 1,500 workers. This is a head scratcher for music streaming giant, which is facing major scrutiny for the decision. The pressure may force Spotify to reorganize their budget structure entirely. Murder on the dance floorSpotify is facing major scrutiny as it […]
The Future. Upcycling — the term for recycling something to create a new, more valuable product — is all the rage in the beauty industry. Brands are reusing agricultural byproducts to make perfumes and lotions and to sell the idea that their products are virtuous. If consumers buy that idea, the beauty industry may be […]
The Future. Elon Musk has announced that the EV maker is shelving its plans to build a more affordable $25,000 vehicle in favor of building a robotaxi. With companies like Cruise and Waymo either defunded or hitting governmental speed bumps, Musk may be betting Tesla’s future on its ability to master autonomous driving where its […]