TheFutureParty
A Community-based Media Company
The Future. Although they’ve been around for decades, search funds — money allocated for would-be entrepreneurs who are looking to acquire an existing business or merge several — are surging in popularity. They’ve historically been reserved for MBAs from top schools, but mass layoffs at blue-chip companies may lead to a broader boom of C-suite […]
The Future. A bipartisan bill to force ByteDance to sell TikTok’s operations in the US or face a ban is making its way through Congress… and has enough wind in its sails to potentially become law. If ByteDance does decide to sell, it would be a deal worth hundreds of billions of dollars, potentially making […]
The Future. The PGA Tour has lined up a VIP roster of investors in a bid to expand the league’s appeal and keep players from defecting to Saudi-backed LIV Golf. As golf grows in popularity with young people, the headline-grabbing names and billions in investment now involved with the PGA could put pressure on the […]
The Future. As home valuations soar, Wall Street wants to take a piece of the future upside in exchange for giving owners cash today. It’s a bet that homeownership will only get more expensive, making home equity one of the biggest untapped markets for investors… and a sign that first-time buyers may need to search […]
The Future. NFT sales nearly doubled between December and January and seem to be maintaining steady trading. Does that mean NFTs are officially back from near worthlessness? It’s hard to tell, but former profile-picture projects are trying to offer more than a cartoon image to capitalize on the wave… which may usher in a new […]
The Future. By culling millions of data points, creator credit-card company Karat Financial has rolled out a free tool that allows creators to compare their earnings against other similar creators (anonymized, of course) and industry averages — the first tool of its kind. Dubbed “Karat Insights,” the feature may become key for creators of all […]
The Future. McDonald’s is embracing the booming global popularity of anime and manga with a temporary restaurant redesign and entertainment offering called “WcDonald’s” — a decades-running parody of McDonald’s in Japanese entertainment. Like the growing trend seeing brand mascots get weird, the hottest new marketing item on the menu may soon be satire. Everyone wants […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. After a hard few years for San Francisco, the famously expensive city is finally starting to recover from its steady outflow of residents and tenants. AI hype and return-to-office mandates are causing the city to liven up but aren’t protecting it against the volatility of bubbles. Just like old timesBig Tech’s biggest players […]
The Future. Brands today heavily depend on influencer marketing to advertise their products, leaving creators with the advantage when it comes to negotiations. Due to the standardization of payment terms by influencers, companies will likely have to start changing their approach to collaborating with creators. Cashing out More and more influencers are beginning to add stricter […]