TheFutureParty
A Community-based Media Company
The Future. McDonald’s is embracing the booming global popularity of anime and manga with a temporary restaurant redesign and entertainment offering called “WcDonald’s” — a decades-running parody of McDonald’s in Japanese entertainment. Like the growing trend seeing brand mascots get weird, the hottest new marketing item on the menu may soon be satire. Everyone wants […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. After a hard few years for San Francisco, the famously expensive city is finally starting to recover from its steady outflow of residents and tenants. AI hype and return-to-office mandates are causing the city to liven up but aren’t protecting it against the volatility of bubbles. Just like old timesBig Tech’s biggest players […]
The Future. Brands today heavily depend on influencer marketing to advertise their products, leaving creators with the advantage when it comes to negotiations. Due to the standardization of payment terms by influencers, companies will likely have to start changing their approach to collaborating with creators. Cashing out More and more influencers are beginning to add stricter […]
The Future. Companies have long endeavored to make the most revenue by noticing trends early, betting on them and expanding them for the mainstream in order to capitalize on a larger audience. But now, there’s a new consensus on the smartest growth strategy: focusing on “microtribes” with very specific interests and loyalties, which means that […]
The Future. California’s shrinking Salton Sea lake bed has a surprise — 18 million metric tons of lithium suspended in its hot geothermal brine, which is the biggest concentration in the world. The mining could put EV adoption in the US back on track by drastically lowering the price of vehicles. Drought power-upThe discovery of […]
The Future. As more people find comfort in romance novels, bookstores servicing readers’ passion for lusty literature are appearing all over the US. If this trend continues, we can expect new love stories that defy old-fashioned tropes and stereotypes to capture the zeitgeist. Head over heels for escapismPeople love to read about love, reports Axios. […]
The Future. Compared to the 2022 Super Bowl, which was dubbed the “Crypto Bowl” due to its abundance of crypto ads, this year’s Big Game had fewer AI-led commercials despite the AI hype. If new technology has the potential for embarrassing mistakes, brands may avoid investing in Super Bowl ads for that tech until it’s […]
The Future. The Super Bowl is not only the biggest sporting event in the country, but it’s also the biggest marketing event, with competition over who has the best ad as fierce as any team rivalry. With Usher headlining the Halftime Show and Taylor Swift making general headlines, a record number of female viewers will […]
The Future. Cerulean, a new orbital monitoring platform, is set to revolutionize ocean conservation by enabling more effective detection of marine pollution — and holding culprits accountable. This innovation signifies a huge leap in environmental protection efforts and could transform the detection game. Nautical copsCerulean is disrupting the ocean pollution monitoring game. The big blue Cerulean’s […]