TheFutureParty
A Community-based Media Company
The Future. The Sundance Film Festival has long provided a way for brands to experiment with new marketing approaches — seemingly inspired by the films themselves. As the lines between art, branding, and fashion blur even more, there may be an opportunity for brand activations to become a more integral part of a film’s rollout […]
The Future. Etsy wants to make gift-giving easier with a new feature called “Gift Mode.” Considering that 75% of Americans think giving good gifts is important but 64% say it takes a lot of effort (per Etsy’s research), “Gift Mode” could be the ecommerce platform’s stand-out product that finally brings it out from under the […]
The Future. Once a shelter from COVID’s stock market doldrums, the alternative asset collector boom is, by and large, over. In its place is a return to classic stocks and bonds… which could leave the collectibles markets to the people who truly love them. As the market corrects, those true collectors could soon find bargain-rate […]
The Future. The EV revolution isn’t turning out to be as radical as automakers and policymakers had hoped — which is turning attention back to hybrids as a necessary middle ground for reducing tailpipe emissions and meeting customer demand. With ambitious environmental targets coming within the next decade, car companies may transition all gas-powered fleets […]
The Future. As it becomes increasingly difficult to stand out in a crowded marketplace, marketers are looking for novel ways to put out brand content that resonates with shoppers — and they’re guessing that’s through music. If done right, collabing with a well-known artist to produce an exclusive track or creating original music as a […]
The Future. Everyday investors have started to play around with Bitcoin after the SEC begrudgingly approved the creation of Bitcoin ETFs. By removing the need for customers to sign up for jargon-riddled crypto platforms, and by adding a layer of protection through traditional asset managers, Bitcoin may have finally reached its mainstream moment. Token investmentA […]
The Future. Walmart has announced several innovations at CES, including an AI-powered way to ensure that you never run out of groceries. Coupled with its expansions into drone delivery, AR-enabled clothing try-ons, and chatbot assistants, Walmart may be evolving into a low-key tech powerhouse. Personal AI shopperWalmart wants to make grocery runs a thing of […]
The Future. Stanley (yes, the water bottle maker) has been making waves across the US, with people camping out at Target to lock down limited-edition versions of its “Quencher” tumbler. The craze is all thanks to clever moves from Global President Terence Reilly, who’s been leading an absolute master class on how to leverage social […]
The Future. Ever since Warner Bros. Discovery (WBD) announced a possible merger with Paramount studios last month, Paramount’s fate has been in flux. But WBD has major competition for the company — and the winner could seriously alter the American media landscape. So many suitorsNational Amusements has several interested buyers for their subsidiary, Paramount. Anyone’s […]
The Future. Many major global companies are shifting resources out of China due to concerns about privacy and its international relations. But US fast-food brands are doubling down on the country’s 1.4 billion customer base — demonstrating a potential shift for China from global exporter to importer. Eating upUS fast-food chains have aggressive expansion plans […]