TheFutureParty
A Community-based Media Company
Walmart has partnered with Roku to make a holiday movie, Jingle Bell Love, that’s shoppable, allowing people to buy products featured in the film. The Big Picture: Shoppable programming has steadily risen over the past couple of years during live programming on Peacock, Prime Video, and Paramount+. Walmart and Roku’s production seems to be the first tied to […]
Saturday Night Live kicked off its slate of corporate partnerships for its 50th anniversary with a surprising Allstate ad that featured the Please Don’t Destroy trio of Ben Marshall, John Higgins, and Martin Herlihy. Why It Hits: SNL’s wide-ranging sponsorships this season could pave the way for ongoing deals that give the comedy show a bump in production value while […]
Amazon is rolling out a new platform for mass-produced, ultra-low-priced items called Amazon Haul, stocked with everything from clothes to daily essentials. Why It Sells: Shein and Temu have won the hearts and wallets of Gen Zers thanks to the wide range of cheap options. To continue its retail dominance, Amazon knew it needed to get in […]
Amazon is preparing a pair of smart glasses for its delivery drivers that could turn the workforce into optimized package drop-off machines. Why It Delivers: Last-mile delivery is considered the most difficult and costly part of shipping, as drivers have to navigate through neighborhoods and apartment complexes to complete orders. By putting navigation and logistics info literally on their faces, Amazon could […]
WBD is ramping up a slate of Harry Potter-themed shows, games, and experiences to turn the franchise into a constantly expanding moneymaker for generations to come. The Big Picture: WBD’s market cap has been on a major downslide for years, thanks to a heavy debt load. So, the company needs hits… and fast. By squeezing every drop of opportunity out […]
New data shows that the median age of first-time home buyers has reached a record high while the prices of new cars have multiplied, shifting the demographics of the American Dream. Why It Hurts: The price tags on homes and cars are so unsustainably high that most young people have no chance of affording them without major financial help. Behind […]
Comcast’s potential plan to spin off its cable channels into a separate, “well-capitalized” company is sending positive shockwaves to Wall Street that could reshape the business next year. The Big Picture: Streaming killed the cable star as consumers cut the cord and went a la carte with their entertainment offerings. But, economically, cable has been a good business… so media […]
A new startup called Cafeteria is hoping to disrupt the consumer insights and marketing industry with an app that connects brands with the opinions of its most hard-to-pin-down customers — teens. Why It Hits: There’s a growing number of protections around the ability to harvest the data and insights of younger users, which is the sector most prized […]
Top streaming services are teaming up with grocery giants and on-demand delivery platforms to cook up a new kind of bundle for subscribers. The Big Picture: Streamers are plagued by ever-rising rates of churn — people subscribing and unsubscribing month to month — so Hollywood’s latest strategy is mixing what’s considered an expendable expense, entertainment, with […]
A crop of startups are trying out-of-the-box packaging to stand out in a sea of products on store shelves. Why It Hits: Becoming a conversation starter is the goal of marketing. But when you don’t have the marketing budget, making the product itself the marketing may be a key to reaching consumers. Between The Shelves: […]