TheFutureParty
A Community-based Media Company
When Gen Z goes out for a night on the town, they generally no longer keep open a bar tab. Instead, they close out after every transaction, no matter how many times they go up to buy a drink. That’s having a ripple effect across the nightlife economy. Why It Hits: Gen Z is drinking […]
Washington, D.C.-based, youth-focused polling company Generation Lab created a new app called VERB.AI, which is offering young people at least $50 per month to track them online and use the insights for market research. The Big Picture: It’s old news that every major website and social media platform tracks its users, leading some states to […]
Gen Zers and millennials are starting to turn away from smartphones and toward simpler devices that limit their access to the attention economy. Why It Hits: The ills of phone addiction are not news at this point, and people under 40 can hardly remember a time when they didn’t have uninhibited access to the internet. […]
The job of “prompt engineer” — being able to craft the perfect string of words to get an AI system to generate an intended output — seemed to herald the new entry-level job of the AI era, with an expected annual growth rate of nearly 33%. But, in just two years, it’s already gone the […]
Couples are turning to digital platforms like Minecraft, Roblox, VRChat, and Discord as their wedding venue, kicking off a virtual version of nuptials that allows endless customization and no need for guests to travel. Why It Hits: The average wedding price has skyrocketed over the past few years, mostly due to location and logistics costs […]
Celebrities, especially male celebrities, are organizing official run clubs as a way to gather fans, build community, raise money, and get a little healthier in the process. Why It Hits: Celebrity-driven book clubs, like those popularized by female superstars Reese Witherspoon and Oprah Winfrey, have made a huge impact on culture — getting more people […]
Thanks to new airline subscriptions and social-media communities, the ability to take international day trips is surprisingly affordable… and becoming a trend. The Big Picture: If being able to go anywhere for the cost of a nice dinner doesn’t make the world suddenly feel smaller and more accessible, possibly nothing else will. Don’t be surprised […]
Job platform Glassdoor reports that interest in summer internships is skyrocketing among recent college graduates, as the job market becomes increasingly more complicated. Why It Hits: As young people struggle to land entry-level positions, they’re turning to internships as a stepping stone toward their desired jobs after graduation. While that’s been true for some time […]
People are using OpenAI’s GPT-4o image generator to create images of themselves as action figures, capturing the vibe of an individual, a specific consumer, or the type of employee a company is looking for. Why It Hits: The “starter pack” trend is both another clever use case for AI image-generation and a warning shot that […]
As the return-to-office mandate takes effect, companies are redesigning their offices to program specific vibes… and color is a major part of the equation. The Big Picture: Workers have gotten used to the comfort of home offices and seeing the unique set-ups of colleagues on Zoom, but many employers allege that remote work doesn’t allow […]