TheFutureParty
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Dairy brand Stonyfield is opening the lid on a promo called the “Toxic-Free Election Challenge” that will reward 100 customers with $1,000 if they commit to staying off social media for the month of October — a stunt to make the world a little less toxic. Why It Hits: Buzzy marketing stunts are a dime-a-dozen, but […]
The Future. Climate change is spiking homeowners’ insurance rates across the country — even in areas previously considered safe. As economists warn of an impending housing bubble, how the government responds to this challenge could ultimately determine whether the market deflates slowly or pops suddenly — with far-reaching economic consequences. An inconvenient truthAs wildfire and flooding turn assets into […]
The Future. In the fast-paced world of social media, “Brat Summer,” driven by Charli XCX’s viral album, has shifted into “Demure Fall,” a new phenomenon led by TikTok beauty creator Jools Lebron. The trend, which redefines “demure” with a playful spin on traditional femininity, has captivated brands and creators alike. To stay competitive, marketers may […]
The Future. Once a post-pandemic travel favorite, American theme parks are now experiencing a slowdown as inflation and wanderlust draw visitors away. If major players like Disney, Universal, and Six Flags hope to recapture the interest of price-conscious consumers, they may need to offer more discounts and innovative attractions before the year’s end. Roller coaster […]
The Future. Businesses are turning to services like Relish and Uber for Business to provide a more flexible option for employees to have their lunch covered. To lure new employees, watch for some businesses to strike exclusive deals with restaurants, making lunch delivery from a favorite establishment a rare perk. Made to orderHybrid work arrangements […]
The Future. Inspired by the Greek goddess of breeze, the concept of “aura” has become a trending label of admiration among Gen Z, especially during the Paris Olympics, where several athletes have captured the public’s attention for their certain je ne sais quoi (despite not being typical sports stars). Personal aura will likely continue to […]
The Future. Mindtrip, which raised $7 million from Costanoa Ventures last year, wants to bring organization to your endless web bookmarks for a dream vacation with its new feature, Start Anywhere. Mixed with a newly launched creator program, people may start basing their vacations around custom-made itineraries by influencers. Engagement vacationMindtrip’s Start Anywhere, which is […]
The Future. For recent college grads, landing a job has become increasingly harder. But cities in the southern US are putting up some much-needed “hiring” signs. If the recruiting continues, the influx of young people may turn the South into a new cultural hub. Hot generationA study by payroll provider ADP found that big cities […]
The Future. OpenResearch and OpenAI CEO Sam Altman concluded the largest-ever US study of the effects of universal basic income. Spoiler alert: giving people cash has a lot of benefits. Considering the inevitability of AI displacing a large swath of low-income and entry-level work, expect the study to become a centerpiece of the industry’s push […]
The Future. Professor Anita Elberse has become a celebrity at Harvard Business School by teaching a special class that breaks down the success of celebrity brands, athletic organizations, and artist-driven industries. It’s even attracted several of the big names she would write about to join the class. Coupled with courses on the impact of Taylor […]