TheFutureParty
A Community-based Media Company
Gen Zers and millennials are surprisingly discovering new brands and businesses the old-fashioned way — by walking around their communities. Why It Scores: Over the past decade, digital marketing has dominated the cultural discourse and advertising budgets as the key way to find new customers. But if people are now finding them more so on foot, the […]
The results are in: Gen Z’s app download data reveals that the generation loves TikTok, embraces OpenAI, is rediscovering PayPal, and suggests that Quibi may have been a little ahead of its time. The Big Picture: In our tech-saturated society, app downloads over the past year reveal where trends in social media, entertainment, personal finance, and AI are […]
Travelers, especially Americans, are paying extra to avoid any type of line — at theme parks, tourist hotspots, and while waiting for their hotel rooms — that could undercut their enjoyment. The Big View: Global tourism is at an all-time high, which means that the number of people visiting the same top destinations is more impacted than ever. Services […]
Stanford researchers are studying how movies can literally rewire our brains to feel more empathy for subjects or individuals — the first academic study of its kind — starting with the 2019 drama Just Mercy. The Big Thought: It’s always been known that art has the power to shift our perspective and make us feel… […]
Top artists like Morgan Wallen and Adele are launching their own music festivals in a bid to build long-lasting cultural moments. The Main Stage: The post-COVID IRL-event boom is in full swing, especially as fans look to build community with like-minded people. Artists, who already have credibility with their music, are able to break through […]
Tulsa, Oklahoma’s “Tulsa Remote” program that offered remote workers $10,000 to move to the city for at least a year has turned out to be a big success for workers, the city, and the remote work movement. The Big Move: Mid-tier, non-coastal metros were losing valuable knowledge workers in droves prior to COVID. But the ability to work […]
Snacks are the new flex. Gen Zers are splurging on their grocery-store hauls to signal luxury, go viral online, and of course, treat themselves. The Big Bite: Inflation may be starting to come down, but the cost of living is still out of control. So, young people — who can’t afford things like luxury handbags or nice cars — are […]
LinkedIn’s freelancer-focused Services Marketplace has exploded in growth, putting the job-focused social platform on a path to become a key marketplace for work. Why It Hits: As several white-collar industries continue to shed employees en masse as interest rates remain stubbornly high, hundreds of thousands of people are looking for work… and when they can’t land full-time […]
Hilton found that modern travelers are actually, finally, looking to relax on vacations and slow down instead of making them an endless sprint to see as many hotspots as possible. Why It Hits: The past few decades of travel have been defined by traditional tourism. But as the desire to find unique experiences and the need to recover from collective burnout […]
Zillow is rolling out a new feature that shows the climate risks tied to properties for sale on the platform — realities that could majorly affect homebuyers’ decisions. The Big Picture: As extreme weather dominates the headlines more each day, the home-buying mantra of “location, location, location” has never been more important. Between the Listings: In partnership with non-profit […]