TheFutureParty
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It turns out that Gen Z is bringing malls back to cultural dominance, re-establishing them as the hub for shopping and social gathering. Why It Sells: The internet has dominated commerce, communication, and culture over the past decade as ecommerce and social media became the rage. But Gen Z, now looking for a reprieve from online life, […]
Gen Zers are increasingly going sober or sober-curious as changing norms take the social pressure off of consuming alcohol to have fun. The Big Picture: Young people going sober are already having major ripple effects across the food and beverage industry, the sports economy, and nightlife scenes. Between the Beverages: Just how sober is Gen Z? Last Call: Why are […]
Ghost jobs — positions employers have no intention of filling — are plaguing employment platforms and making job searches even harder. Why It Hurts: Despite job openings increasing per the Department of Labor, job seekers in several white-collar industries are sharing a different story — one where job searches stretch for months, prospective employers simply stop responding, and […]
Your trips next year may revolve around turning off-the-beaten-path towns into new vacation hotspots, going abroad to find a hard-to-get product, or getting away just to see the night sky a bit clearer. Why It Flies: Despite tightening budgets and the never-ending headlines of how dicey air travel seems to be right now, domestic and international travel are […]
A new study by communications firm Confidant and marketing insights firm Vytal found that younger generations are opting to engage with and buy from brands that feel more niche and authentic. Why It Hits: Culture has fragmented into countless niche communities… meaning most brands should focus on marketing to smaller, passionate fanbases rather than trying to reach […]
The Great Drone Panic of 2024 (which turned out to be a big nothing-burger) will go down as one of the oddest but far-reaching conspiracies of 2024 — a tale of how citizens, government officials, and even the President-Elect got caught up in mass, social-media driven paranoia. Why It Hits: Outcry over the drones is […]
Mark Shuttleworth, the CEO of software company Canonical (the developer of the Ubuntu operating system), is starting his next act as an ecotourism boss by doling out payments to the entire population of the African island nation of São Tomé and Príncipe for keeping it beautiful. The Big Picture: Finding a pristine tropical paradise that’s also accessible to tourists is difficult […]
Generous perks have been a norm in the tech industry for decades as a way to woo the best and brightest employees… but recent belt-tightening and shifting priorities are making the perks disappear. Why It Hurts: People’s work life has been on a rollercoaster over the past five years, transitioning from offices to remote work-setups to back […]
A new study by Pew Research Center found that almost half of US teens are “almost constantly” online. Why It Hits: Though the platforms differ among genders, Pew’s survey demonstrates that young people’s communication, media consumption, and social lives are, for many, smartphone-first. Between the Notifications: Being “too online” is now a generational problem. But who are the […]
Young consumers have become a little too willing to swipe their credit cards to pay for purchases — whether to pay necessary bills or just to indulge in the finer things in life, even though they can’t afford them. Why It Hurts: Despite high inflation, consumer spending is still breaking records. That’s a conundrum for economists. But it […]