TheFutureParty
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The Future. Some of the biggest young actresses in Hollywood are pulling an Oprah and launching book clubs that define their taste, keep them engaged with fans, and act as a sly way to look for roles. While most of these exist on Instagram, the popularity of BookTok could make them migrate over to TikTok […]
The Future. As Hollywood tries to figure out what exactly makes a film a must-see in theaters, a couple of studios are releasing multiple movies from a franchise within the same year as an experiment — a move that could save both production and marketing costs. If the movies are successful, the line between film […]
The Future. LVMH’s newly launched 22 Montaigne Entertainment hopes to be the liaison between the global entertainment industry and the fashion conglomerate’s 75 luxury houses. Considering last year’s Air boosted popularity for Nike and Air Jordan, it may now become easier for productions to score products from brands like Louis Vuitton, Dior, and Dom Pérignon […]
The Future. AMC Theatres recently blew Wall Street predictions out of the water, fueled primarily by Taylor Swift and Beyoncé, whose concert movies brought in record-breaking audiences. The success marks a significant pivot for theaters and may pave the way for more musical artists who want to take to the big screen. AMC meets Do-Re-MiThe […]
The Future. As more studios and production companies start to rely on AI to assess scripts, a new platform called Gauntlet wants to ensure that aspiring screenwriters can have their scripts read by actual people. If Gauntlet helps get some scripts sold from unknown screenwriters, it could push studios to open up a more accessible […]
The Future. A mix of subscriber growth and ad revenue will help streaming make more money than pay-TV in the US for the first time ever later this year. While pay-TV will continue to decline in both users and revenue, more deals like Charter and Disney’s could stem the bleeding and ensure that the cord […]
The Future. Tyler Perry had been planning an $800 million expansion of his Atlanta studio, complete with 12 new soundstages for his many productions… until he witnessed OpenAI’s video-generating tool, Sora. Now, he no longer feels that expansion is necessary. If Perry really does end up leveraging Sora for his productions, other producers may give […]
The Future. Apple’s new “Apple Sports” app delivers instantly updated scores and stats of every game from nearly every major global sports league currently in season. If the app boosts engagement on AppleTV+, expect it to become a unique “second screen” to the streamer’s live sports offerings. Push pointsApple Sports — available as a free, […]
The Future. Tastemade and Pinterest are blending entertainment and commerce with their first streaming series: the shoppable cooking show Deliciously Entertaining. The series may make product placement both organic and actionable — providing a blueprint for struggling digital publishers to open up a new line of revenue. Edible programmingTastemade and Pinterest hope their new show […]
The Future. This Presidents’ Day weekend has seen lower movie theater attendance than usual. It’s also witnessed a change in popular taste, with a musical biopic defeating a superhero flick at the box office. This upset could signal that comic book characters are on the way out, as new genres like music-based films are on […]