TheFutureParty
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The Future. Taking a cue from the rise of FAST channels, Disney+ will soon add programmed genre and franchise-specific channels to its app, helping with both discoverability and engagement on the platform — the keys to profitability. Expect other streamers to follow suit as users complain that they spend too much time just trying to […]
The Future. Michael Sugar, the award-winning producer behind titles like Spotlight and The Knick, is creating an upfronts that, instead of pitching brands for advertising or product placement, is meant to help arrange financing for projects. While most brands will likely invest in individual projects, don’t be surprised if an enterprising brand uses future “upfronts” […]
The Future. Fanatics is putting on its first-ever convention, Fanatics Fest, to bring all things sports under one roof, hoping to appeal to both hardcore fans and new audiences. As the demand for sports-driven media reaches a fever pitch, expect the convention to become the go-to launching pad for the biggest sports-related shows and podcasts. […]
The Future. The Walt Disney Company is keeping the status quo in the boardroom after defending a very public proxy battle with activist investor Nelson Peltz and his Trian Partners firm. While the shareholders clearly stayed in Bob Iger’s corner, the Disney CEO sees the skirmish as a warning, which could lead him to name […]
The Future. With video game-based movies making $712.2 million at the domestic box office last year (2x more than the year before), Hollywood is all-in on the IP for its next generation of franchises. Just as Marvel started to connect its franchises through movies and shows, don’t be surprised if studios and game developers start […]
The Future. Every popular pro-racing circuit in the world — F1, Formula E, IndyCar, NASCAR, etc. — has increased the number of races that take place on public roads in major cities. Each race is a feat of engineering and logistics, earning plenty of praise and criticism for its impact. But as the sport continues […]
The Future. After striking a $100 million deal with Prime earlier this year, MrBeast (real name: Jimmy Donaldson) is launching his first project — the Donaldson-hosted Beast Games. Boasting the biggest cash prize ever from the biggest digital creator, the show may turn into one of Prime’s biggest hits… and lead the streamer to strike […]
The Future. The Duplass Brothers are doing for TV what he did for film — putting all the financing, production, and distribution in-house. While this model isn’t new, Duplass may pave the way for creators at any level to own the fate of their shows… and give the streamers potentially more adventurous titles to license. […]
The Future. Universal was the most financially successful studio at the box office in 2023 and the studio that won the most Oscars this past weekend — the first time that has happened this century. Don’t be surprised if every studio in Hollywood pivots to follow Universal’s strategy and releases a lot of movies in […]
The Future. Some of the biggest young actresses in Hollywood are pulling an Oprah and launching book clubs that define their taste, keep them engaged with fans, and act as a sly way to look for roles. While most of these exist on Instagram, the popularity of BookTok could make them migrate over to TikTok […]