TheFutureParty
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The Future. As part of its innovative coverage of the Paris Olympics, NBCUniversal is bringing back one of the most famous voices in Olympic history… with a twist. A voice-and-image deepfake of the legendary commentator will give Peacock users personalized daily recaps of this summer’s events. If the recaps are a hit, expect more celebrities […]
The Future. A new Hollywood PR firm wants to help international and documentary films find their footing during Oscar season through strictly digital and social media campaigns. Considering how current moviegoing trends have seemingly shut out those types of films from the zeitgeist (with notable exceptions), bringing Oscar campaigning into the modern age could help […]
The Future. Netflix announced the first two locations of its brick-and-mortar Netflix House retail and entertainment destinations, now slated to open in 2025. If demand is high, don’t be surprised if the streamer opens a full-fledged theme park built around its hit franchises. Are you still watching… shopping… dining?Netflix is one step away from giving […]
The Future. Music management legend Scooter Braun is officially putting his representation days behind him, focusing his efforts on his C-suite role at HYBE America — the American arm of K-pop powerhouse firm HYBE. Considering his track record of launching unknown acts like Justin Bieber and Ariana Grande into superstardom, expect a new crop of […]
The Future. Sony Pictures Entertainment announced that it’s purchased the Alamo Drafthouse Cinema theater chain. While Netflix and Amazon own a tiny number of specialized theaters, Sony’s acquisition ensures that the studio (the only major one that doesn’t have a streamer) will always have a place to show its movies… which could kick off a […]
The Future. NBCUniversal has inked deals with IMAX and AMC Theaters to exhibit the Olympic Games to anyone who can’t make it to Paris this summer. If the screenings are a hit, marquee sports games might start to be intermixed with blockbusters all year round. A Paris productionThe biggest competition of the year is coming […]
The Future. Disney has doubled down on its commitment to Florida with an agreement to invest billions of dollars into expanding Walt Disney World — a move that would bring hundreds of thousands of tourists to the Sunshine State. With a brand new park in the works, expect it to be ground zero for Disney […]
The Future. The NBA’s first TV negotiations in a decade are set to be a big win for the league thanks to massive checks from NBC, Amazon, and Disney that are recalibrating who the major players are in the sports-rights market. The windfall from the deals will increase annual fees for the NBA by 2.5x […]
The Future. It seems Paramount Global has given Skydance (and its RedBird, KKR, and Oracle backers) the green light for a merger that would install the billionaire movie producer David Ellison as its new figurehead. The deal could be announced as early as today at Paramount’s shareholder meeting. If the agreement is approved, expect Ellison […]
The Future. San Francisco-based startup Fable is debuting a streaming service called Showrunner (filled with animated shows generated by AI), which gives audiences the ability to generate their own shows. As Hollywood wrestles with how to implement AI into their productions, the response to Showrunner’s content could influence whether studios and streamers think investing in AI-generated content […]
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