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Top streaming services are teaming up with grocery giants and on-demand delivery platforms to cook up a new kind of bundle for subscribers. The Big Picture: Streamers are plagued by ever-rising rates of churn — people subscribing and unsubscribing month to month — so Hollywood’s latest strategy is mixing what’s considered an expendable expense, entertainment, with […]
Cineverse’s low-budget slasher film, Terrifier 3, has surprised all of Hollywood to become a bonafide theatrical hit with over $40 million in just a couple of weeks, beating out some of October’s tentpoles. The Big Picture: A super gory, unrated, independent film becoming one of the biggest movies in America (and with good reviews) further […]
Private equity giant TPG has acquired top-shelf management firm Grandview, with plans of combining it with Untitled Entertainment to form a new representation giant. The Big Picture: Now that the Hollywood agencies have been consolidated or sold off (TPG sold CAA to Kering owner Francois-Henri Pinault last year), private equity is turning its attention to the largely […]
Hallmark Media, the studio behind dozens of romantic and holiday films a year, is ramping up its output and experimenting with new forms of entertainment as demand for the brand reaches a fever pitch. The Big Picture: While Hallmark can be the butt of a lot of jokes in media and entertainment circles, the brand’s […]
Blumhouse and Meta announced a partnership to test the tech giant’s AI video generation tool, Movie Gen, kicking it off with the release of three short films that were made using it. The Big Picture: Every major AI player is trying to break into Hollywood with a video-creating tool, so whoever gets the biggest buy-in may soon […]
DC Comics, one of the two biggest comics giants in the world, is getting upgraded for the TikTok Generation — vertically-designed, scrollable issues via a new distribution deal with GlobalComix and a new DC app. The Big (Vertical) Picture: The TikTok-ification of everything — from Amazon shopping to Snapchat’s redesign to now reading DC comics — further illustrates […]
Snowboarding legend Shaun White is launching the Snow League to bring organization, sponsorship, and a sustainable living to the sport and its talent. Why It Hits: With non-traditional leagues like F1 racing and pickleball attracting thousands of new fans and rich investment, a push to give snowboarding its due could mint the first cold-weather cultural juggernaut. Between The […]
Several Hollywood studios are organizing focus groups made up of super fans of particular IP to help guide how those stories are told and what marketing materials will be most effective for fandoms. The Big Picture: Hollywood both loves and fears the fandoms who create the foundational audiences for its biggest, IP-driven blockbuster movies and shows, so giving […]
Blumhouse and NBC Universal’s Peacock are taking IRL branded experiences to the next level with “Overnightmare” — a horror getaway where fans can literally be frightened for an entire weekend. The Big Picture: Entertainment giants have jumped into the experience economy post-COVID, as demand for fans to immerse themselves in their favorite stories has skyrocketed. People desire to be part of the […]
28 Years Later, the next installment in filmmaker Danny Boyle’s popular zombie franchise, is the biggest movie to date — by a long shot — to primarily be shot on an iPhone. The Big Picture: Apple has touted that its smartphone cameras are the most powerful ones the average person can buy. By getting the greenlight to […]