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While Hollywood creatives are mostly anti-AI, international filmmakers are signaling that they’re more open to using the tech as a tool that can expand a movie’s reach — as long as it’s used ethically. The Big Picture: While some are going all in with generating content in movies, most international filmmakers are using the tech to power the dubbing process of […]
The NFL and YouTube are expanding their collaboration on the celebrity-driven flag football game that precedes the Super Bowl, with this year’s game featuring talent — not necessarily the football kind — like IShowSpeed, Kai Cenat, Quavo, and Teyana Taylor. Why It Hits: Like its ongoing relationship with Roc Nation, the NFL wants to make sure it wins […]
Jay-Z’s Roc Nation has spent the past five years reviving the Super Bowl halftime show into a showcase for music superstars, lifting the ratings and approval of the NFL overall. The Big Picture: With Kendrick Lamar’s performance this Sunday — the first rapper to ever solo-headline the show — it may score the perfect mix of hip hop, […]
Viewership of the 67th Annual Grammy Awards may have dipped on CBS, but its social-content ratings skyrocketed to a record high for a televised event. The High Note: As more people cut the cord, it’s inevitable that broadcast viewership declines for everything from late-night TV to starry awards shows (only the Super Bowl has been spared). But that […]
The Kansas City Chiefs are forming a production studio that will make both scripted and unscripted content — seemingly a first for a major sports franchise. Why It Hits: Movies and TV shows are no longer just the purview of Hollywood studios and independent production companies, as brands, fashion houses, and now sports franchises jump into the space to tell stories that […]
Independent film and TV studio A24 has hired Scott Belsky, Adobe’s chief strategy officer and executive VP of design & emerging products, in a newly-created role to head technology and innovation projects. The Big Picture: Every major Hollywood studio and production company is shoring up its tech capabilities, as AI and machine learning gear up to revolutionize […]
Having officially won the streaming wars last year (sorry, every other streamer), Netflix is taking a victory lap by showing off its content roadmap for 2025. The Big Picture: Netflix added a record number of new subscribers last quarter, crossing 300 million worldwide. Its stock hit an all-time high of nearly $1,000/share, and its film Emilia Pérez is leading […]
Fox is set to stream the Super Bowl next month on its FAST platform, Tubi, which could be the streamer’s biggest breakout moment so far. The Big Play: FAST platforms have been exploding in popularity over the past couple of years, thanks to Gen Z audiences who have cut the cord (or never even had the cord) but […]
The Brutalist and Emilia Pérez are in the hot seat for using a Ukrainian AI speech-synthesis software called Respeecher to enhance the performances of its lead actors. The Big Picture: AI has become a hot-button issue in Hollywood, as creatives fear job losses, copyright infringement, and the loss of human creativity are around the corner in an industry looking to […]
After months of negotiations, Greta Gerwig’s adaptation of The Chronicles of Narnia for Netflix will have an exclusive run on IMAX screens before it debuts on streaming. The Big Picture: Netflix has toyed with theatrical over the years, either so films could qualify for Oscars (Roma, The Irishman) or to eventize some very big investments (Knives Out: Glass Onion, Army of the Dead). But […]