TheFutureParty
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The SAG-AFTRA-backed bill that gives working actors protection from the creation of deepfakes has officially passed California’s Senate and is on the fast track to being signed into law. The Big Picture: The use of digital doubles by studios and streamers was a major point of contention during last year’s actors’ strike, so California’s passage is a win for workers’ […]
The National Football League is setting the stage for a select group of private-equity players to get the opportunity to invest in its teams. The Big Picture: The NFL has long been the last holdout of the major leagues to bar PE firms from flooding the zone with cash. The break in the dam marks a new […]
Apple has surprisingly moved its upcoming feature Wolfs from a wide-theatrical release to a one-week showing and then straight to streaming just as Sony was about to ramp up its marketing efforts for its release next month. The Big Picture: After a series of box-office misfires, Apple is pulling back its theatrical ambitions in favor of putting more movies […]
The Future. 4DX screenings — the immersive cinema format that utilizes 20 off-screen special effects to make audiences feel like they’re in the movie — had its two best weekends ever this summer with the releases of Twisters and Deadpool & Wolverine. If audiences continue to be drawn to the format, it’s possible that some […]
The Future. SAG-AFTRA approved a deal with AI startup Narrativ that will allow union actors to license their voices to commercial projects in an ethical way. Not every actor will be comfortable with their voice being cloned for gigs (they’ll stick with the recording booth), but at least this ensures that they’re protected if AI […]
The Future. Tubi, a free streaming service acquired by Fox Corporation in 2020, has recently surged into the spotlight, beating well-known competitors like Peacock and Paramount+ in total viewing time, according to Nielsen. As more consumers grapple with subscription fatigue, platforms offering diverse content without a paywall may become increasingly popular, potentially leading to a […]
The Future. In the aftermath of the 2021 ruling that college athletes could monetize their name, image, and likeness, more and more athletes are competing at both the Olympics and NCAA tournaments — an either/or choice in previous years. As the spotlight on top athletes brings them celebrity acclaim, watch for universities to market their […]
The Future. Amazon was hoping for big things when it signed a $100 million deal with MrBeast (Jimmy Donaldson) to bring his $5 million-prize Beast Games competition series to Prime Video… but reports of a chaotic production and mistreatment of contestants have put the whole experiment under the wrong kind of spotlight. If Amazon is […]
The Future. The Paris Olympics was the best guinea pig NBCUniversal could’ve asked for in the run-up to the Los Angeles Games, giving the Olympics broadcasters ample data on what audiences loved about the revamped coverage of the Games. Considering the love for this year’s entertainment and celebrity factors, don’t be surprised if NBCU taps […]
The Future. Although streamers are cutting their content budgets across the board, stand-up specials are maybe the only format where budgets are going up, thanks to the fact that they’re cheap to produce, and they routinely bring in high viewership. As comedians get more options to choose from, watch for some top names to make […]