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Textbook giant McGraw Hill is tapping into the addictive short-form video trend of TikTok for its new learning app, Sharpen. The hope is that students will turn to Sharpen instead of TikTok and YouTube, which can be ripe with misinformation.
Peacock is bringing film and TV special features into the stream.
Virtual influencers are starting to make waves in the US, attracting retail brands, video game companies, and record labels.
The act of tipping has become ubiquitous across every transaction.
Netflix and the three major theater chains have put aside their differences to bring Glass Onion: A Knives Out Mystery.
Bruce Willis has become the first major Hollywood actor to sell his “likeness” to an AI firm, giving the company the ability to plug Willis into whatever project they choose.
While a battle went on in court over whether Quentin Tarantino or Miramax had the right to sell NFTs based on the screenplay of Pulp Fiction, SCRT Labs (the company that held the auction) was handling a drama of its own.
In a push for international engagement, the NBA redesigned its mobile app for the short-form video generation, taking cues from TikTok and Instagram.
Netflix makes content decisions by filtering both a creative exec’s opinion and the data presented by its content, strategy, and analysis (CS&A) team.
Netflix is switching up how it brings stand-up comedy specials to the platform, opting to license specials for two years at a (relatively) smaller licensing fee than the lifetime buyouts that came with rich paychecks.