Blumhouse and Peacock Launch Horror Experience at Hotel from The Shining
Blumhouse and NBC Universal’s Peacock are taking IRL branded experiences to the next level with “Overnightmare” — a horror getaway where fans can literally be frightened for an entire weekend. The Big Picture: Entertainment giants have jumped into the experience economy post-COVID, as demand for fans to immerse themselves in their favorite stories has skyrocketed. People desire to be part of the […]