TheFutureParty
A Community-based Media Company
The Future. Independent distributor Neon has scared up some incredible business by taking a less-is-more approach to marketing its latest hit horror film, Longlegs. With the majority of movie releases falling below expectations this year, expect more upcoming titles to try the less-is-more approach to their marketing campaigns to build intrigue instead of just awareness. […]
The Future. Immersive entertainment firm Cosm hopes to put people at the center of the next great sporting event or concert… even if they’re not at the venue. Think of it as a diet version of Las Vegas’ Sphere venue. If the company is able to get their venues off the ground all over the […]
The Future. Rob McElhenney, the co-creator of Mythic Quest and Welcome to Wrexham, is minting himself as a tech entrepreneur with the official launch of creator-focused social platform Adim. If it takes off, Adim could help connect artists around the world and lead to a new wave of low-budget, cross-cultural creativity that gives everyone a […]
The Future. After a drawn-out negotiation, David Ellison’s Skydance (backed by RedBird Capital’s biggest investment ever) has officially made a deal with Paramount Global and controlling shareholder Shari Redstone to merge with Paramount. The hope is to supercharge Paramount from a media behemoth in decline to a next-generation power player. Under the talent-friendly Ellison, who […]
The Future. Last Thursday, mobile webcomic giant Webtoon went public on the Nasdaq, hitting a valuation of over $2.7 billion… giving the LA-based company the runway to expand its ambitions in Hollywood and the international entertainment industry. As the superhero genre loses some of its vice grip on culture, and anime and manga skyrocket in […]
The Future. As part of its innovative coverage of the Paris Olympics, NBCUniversal is bringing back one of the most famous voices in Olympic history… with a twist. A voice-and-image deepfake of the legendary commentator will give Peacock users personalized daily recaps of this summer’s events. If the recaps are a hit, expect more celebrities […]
The Future. A new Hollywood PR firm wants to help international and documentary films find their footing during Oscar season through strictly digital and social media campaigns. Considering how current moviegoing trends have seemingly shut out those types of films from the zeitgeist (with notable exceptions), bringing Oscar campaigning into the modern age could help […]
The Future. Netflix announced the first two locations of its brick-and-mortar Netflix House retail and entertainment destinations, now slated to open in 2025. If demand is high, don’t be surprised if the streamer opens a full-fledged theme park built around its hit franchises. Are you still watching… shopping… dining?Netflix is one step away from giving […]
The Future. Music management legend Scooter Braun is officially putting his representation days behind him, focusing his efforts on his C-suite role at HYBE America — the American arm of K-pop powerhouse firm HYBE. Considering his track record of launching unknown acts like Justin Bieber and Ariana Grande into superstardom, expect a new crop of […]
The Future. Sony Pictures Entertainment announced that it’s purchased the Alamo Drafthouse Cinema theater chain. While Netflix and Amazon own a tiny number of specialized theaters, Sony’s acquisition ensures that the studio (the only major one that doesn’t have a streamer) will always have a place to show its movies… which could kick off a […]