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Hallmark Media, the studio behind dozens of romantic and holiday films a year, is ramping up its output and experimenting with new forms of entertainment as demand for the brand reaches a fever pitch. The Big Picture: While Hallmark can be the butt of a lot of jokes in media and entertainment circles, the brand’s […]
Blumhouse and Meta announced a partnership to test the tech giant’s AI video generation tool, Movie Gen, kicking it off with the release of three short films that were made using it. The Big Picture: Every major AI player is trying to break into Hollywood with a video-creating tool, so whoever gets the biggest buy-in may soon […]
DC Comics, one of the two biggest comics giants in the world, is getting upgraded for the TikTok Generation — vertically-designed, scrollable issues via a new distribution deal with GlobalComix and a new DC app. The Big (Vertical) Picture: The TikTok-ification of everything — from Amazon shopping to Snapchat’s redesign to now reading DC comics — further illustrates […]
Snowboarding legend Shaun White is launching the Snow League to bring organization, sponsorship, and a sustainable living to the sport and its talent. Why It Hits: With non-traditional leagues like F1 racing and pickleball attracting thousands of new fans and rich investment, a push to give snowboarding its due could mint the first cold-weather cultural juggernaut. Between The […]
Several Hollywood studios are organizing focus groups made up of super fans of particular IP to help guide how those stories are told and what marketing materials will be most effective for fandoms. The Big Picture: Hollywood both loves and fears the fandoms who create the foundational audiences for its biggest, IP-driven blockbuster movies and shows, so giving […]
Blumhouse and NBC Universal’s Peacock are taking IRL branded experiences to the next level with “Overnightmare” — a horror getaway where fans can literally be frightened for an entire weekend. The Big Picture: Entertainment giants have jumped into the experience economy post-COVID, as demand for fans to immerse themselves in their favorite stories has skyrocketed. People desire to be part of the […]
28 Years Later, the next installment in filmmaker Danny Boyle’s popular zombie franchise, is the biggest movie to date — by a long shot — to primarily be shot on an iPhone. The Big Picture: Apple has touted that its smartphone cameras are the most powerful ones the average person can buy. By getting the greenlight to […]
The eight biggest cinema chains in the US and Canada announced a $2.2 billion upgrade project that will finally modernize movie theaters. The Big Picture: The reputation of movie theaters having poor projection or being dirty is well known, leading many people to stay home and watch a movie instead of going out. By updating them to modern standards, […]
Lionsgate has struck a deal with AI firm Runway to develop a generative AI tool that’s specifically built on the studio’s vast film and TV library of 20,000 titles. The Big Picture: Despite every Hollywood studio flirting with the idea, Lionsgate is the first to publicly partner with an AI company — a move that could conjure some very […]
Risky takes on well-known IP or existing franchises have been a success story for Hollywood this year, which offers an exciting path for bold filmmakers to play in a big-budget sandbox. The Big Picture: As the American film and TV industry contracts after years of unbridled spending in streaming, studios have focused their development dollars on […]