TheFutureParty
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The Future. SAG-AFTRA approved a deal with AI startup Narrativ that will allow union actors to license their voices to commercial projects in an ethical way. Not every actor will be comfortable with their voice being cloned for gigs (they’ll stick with the recording booth), but at least this ensures that they’re protected if AI […]
The Future. Tubi, a free streaming service acquired by Fox Corporation in 2020, has recently surged into the spotlight, beating well-known competitors like Peacock and Paramount+ in total viewing time, according to Nielsen. As more consumers grapple with subscription fatigue, platforms offering diverse content without a paywall may become increasingly popular, potentially leading to a […]
The Future. In the aftermath of the 2021 ruling that college athletes could monetize their name, image, and likeness, more and more athletes are competing at both the Olympics and NCAA tournaments — an either/or choice in previous years. As the spotlight on top athletes brings them celebrity acclaim, watch for universities to market their […]
The Future. Amazon was hoping for big things when it signed a $100 million deal with MrBeast (Jimmy Donaldson) to bring his $5 million-prize Beast Games competition series to Prime Video… but reports of a chaotic production and mistreatment of contestants have put the whole experiment under the wrong kind of spotlight. If Amazon is […]
The Future. The Paris Olympics was the best guinea pig NBCUniversal could’ve asked for in the run-up to the Los Angeles Games, giving the Olympics broadcasters ample data on what audiences loved about the revamped coverage of the Games. Considering the love for this year’s entertainment and celebrity factors, don’t be surprised if NBCU taps […]
The Future. Although streamers are cutting their content budgets across the board, stand-up specials are maybe the only format where budgets are going up, thanks to the fact that they’re cheap to produce, and they routinely bring in high viewership. As comedians get more options to choose from, watch for some top names to make […]
The Future. Audiences love true crime series and documentaries, which has led to a rush of content over the years. But as output has increased, so, too, have defamation lawsuits from the real-life people portrayed. If one of the outstanding cases does lead to a major legal loss for streaming or cable platforms, expect there […]
The Future. Warner Bros., Fandango, and Roblox teamed up to build the very first box office within the game platform in support of the new Beetlejuice sequel. The move gives Warner Bros. new access to young moviegoers while giving Roblox a new ecommerce capability. Expect every major studio to give this experiment a shot… and […]
The Future. They may not have tens of millions of subscribers, but several new fandom-focused streamers make that up by having deeply passionate user bases. If enough of these streamers pop up, especially ones driven by digital creators, it’s possible that a new type of streaming bundle could be created to take these platforms to […]
The Future. C-suite execs at Universal, Paramount, and Disney are all signaling that they’re actively focused on making movies that can attract the widest audience and prioritize entertainment. To see if the strategy leads to a meaningful increase in theatrical ticket sales, the studios may make more mid-budget films over the next few years to […]