TheFutureParty
A Community-based Media Company
Microsoft is putting its $75 billion acquisition of Activision Blizzard to the test by putting the new installment of Call of Duty on the tech giant’s cloud-gaming subscription service, Xbox Game Pass. The Big Picture: Microsoft sees cloud gaming as the next era of the industry, allowing people to stream any game on any number of devices without the […]
Amazon and Twitch are debuting a new gaming experience in Fortnite, dubbed The Glitch, that allows brands to create customizable integrations that affect the gameplay — almost like product placement in movies that serves a story purpose. Why It Hits: In-game marketing can feel inorganic in most cases, so creating a world where brands can literally be a part of the action may […]
The Future. The International Olympic Committee has recommended that Saudi Arabia host the first edition of the Olympic Esports Games in 2025. While the plan still needs to be approved, the move shows that the country’s aggressive “sportswashing” strategy has been a success… and the Saudi Arabian market may be the most important customer base […]
The Future. Microsoft is set to release the next Call of Duty game on the Xbox Game Pass and via a la carte disc sales. It’s a development that many in the gaming industry, including former Activision Blizzard CEO Bobby Kotick, say will hurt overall revenue. So, the game’s release could be a transformational moment […]
The Future. Thanks to the rise of video game emulators, your iPhone is now a Game Boy, Nintendo 64, and even a full arcade all wrapped into one. What a time to be alive. As more users discover the old-school joy of emulators, it may spark a new trend around modifying classic games with creator-specific Easter […]
The Future. For the past decade, audio-only games have rested on the fringes of the gaming industry. But technological advances may have laid the groundwork for a surge in audio-only gaming, which could expand our understanding of what games can be. Hear ye hear ye15 years of technological development have put audio-only gaming in a […]
The Future. Esports lounge network True Gamers is building an island dedicated to all things esports that’ll ultimately cost $1 billion to develop. Joining an already growing number of islands that have turned Abu Dhabi into a major tourist destination, this island may make the United Arab Emirates the center of the international esports industry. […]
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like […]
The Future. Two years after Epic Games acquired game developer Harmonix, music video game Rock Band is regrouping in Fortnite as a new mode called Fortnite Festival. It won’t just bring back the classic game to a new generation of fans with a global social-playing aspect, but it may also help build the underlying technology […]
The Future. GeoGuessr, originally a pastime for bored homebound users, has transformed into a competitive platform for showcasing encyclopedic knowledge of global geography through analyzing Google Street View images. Although GeoGuessr is undergoing some growing pains, its ability to connect people (especially with an in-person World Cup that went down last week) may make it […]