TheFutureParty
A Community-based Media Company
Rockstar Games is exploring turning its bestselling Grand Theft Auto franchise into a metaverse platform with the upcoming GTA 6, paving the way for user-generated content (UGC) creators to develop the video game. Why It Hits: Fortnite, Roblox, and Minecraft are some of the biggest names in gaming today, thanks to their ability to be endlessly built on by players. But there’s nothing really comparable […]
Sony PlayStation revealed a Smell-O-Vision for games at CES 2025 via a cutting-edge gaming booth called the “Future Immersive Entertainment Concept” (FIEC). The Big Picture: As game visuals reach their apex, developers are looking for fresh angles to immerse players and keep them hooked. Between the Sniffs: Ever wonder what the world of your favorite game smells like? Well, […]
Indie film studio New Regency is teaming up with Snoop Dogg’s Death Row Games to adapt titles from its film library into native games for Fortnite. The Big Picture: Fortnite has exploded into a hub for all things culture — concerts, shopping, film screenings, etc. — but gaming is still its primary draw. As the demand for pre-branded IP continues […]
The decade-in-the-making Grand Theft Auto VI, which is set to release sometime in the fall of next year, has the potential to become the single highest-grossing piece of entertainment in history. Why It Hits: Video-game developers are waiting with bated breath to see when Rockstar Games will date the release of its new GTA installment before dating their own games, showing […]
UK VR startup Rezzil — which is behind VR-enabled drills that pro athletes use — has developed a game that drops players right into the middle of Premier League soccer games. Why It Hits: As sports leagues and media companies search for more ways to immerse audiences in matches, rolling out a feature that allows people to […]
Microsoft is putting its $75 billion acquisition of Activision Blizzard to the test by putting the new installment of Call of Duty on the tech giant’s cloud-gaming subscription service, Xbox Game Pass. The Big Picture: Microsoft sees cloud gaming as the next era of the industry, allowing people to stream any game on any number of devices without the […]
Amazon and Twitch are debuting a new gaming experience in Fortnite, dubbed The Glitch, that allows brands to create customizable integrations that affect the gameplay — almost like product placement in movies that serves a story purpose. Why It Hits: In-game marketing can feel inorganic in most cases, so creating a world where brands can literally be a part of the action may […]
The Future. The International Olympic Committee has recommended that Saudi Arabia host the first edition of the Olympic Esports Games in 2025. While the plan still needs to be approved, the move shows that the country’s aggressive “sportswashing” strategy has been a success… and the Saudi Arabian market may be the most important customer base […]
The Future. Microsoft is set to release the next Call of Duty game on the Xbox Game Pass and via a la carte disc sales. It’s a development that many in the gaming industry, including former Activision Blizzard CEO Bobby Kotick, say will hurt overall revenue. So, the game’s release could be a transformational moment […]
The Future. Thanks to the rise of video game emulators, your iPhone is now a Game Boy, Nintendo 64, and even a full arcade all wrapped into one. What a time to be alive. As more users discover the old-school joy of emulators, it may spark a new trend around modifying classic games with creator-specific Easter […]