TheFutureParty
A Community-based Media Company
Podcasts, TikTok, YouTube, and X are now the new rulers of the influential media landscape, taking the mantle away from networks, cable outlets, and publishers. The Big Picture: While new media formats create a deeper and more direct relationship with audiences, the authenticity of the information being shared is far more “sus” due to the lack of […]
Both employers and workers have embraced TikTok as a hiring platform, positioning the app as LinkedIn for young people looking to show off their creativity in applications. Why It Hits: Swamped job postings on LinkedIn and impersonal AI screenings for interviews have made finding a job not through a personal connection feel impossible. Public TikTok video applications could give […]
Cheers wants to reshape online dating by bringing back a tried-and-true tradition — letting your family and friends set you up. Why It Hits: With young people valuing friendships over relationships, offloading matchmaking to their opinions seems like a natural step — potential dates are vetted by people they trust (nothing more attractive than a curated recommendation). Between […]
For Halloween, YouTube highlighted the enduring power of an influential subgenre of content on its platform — “analog horror.” The Big Picture: As the creator economy goes mainstream, breaking out on YouTube has become harder than ever — there’s just a lot of content. But creators who have mastered a genre that feels perfectly attuned to the weirder corners […]
Instagram has said that it will start to downgrade the quality of videos on the platform that aren’t generating enough views as a cost-saving measure. Why It Hits: As Meta transforms into an AI company, the costs associated with all things data — chips, computation, storage — are skyrocketing. So, Meta hopes lowering the quality of video on […]
A crop of startups are trying out-of-the-box packaging to stand out in a sea of products on store shelves. Why It Hits: Becoming a conversation starter is the goal of marketing. But when you don’t have the marketing budget, making the product itself the marketing may be a key to reaching consumers. Between The Shelves: […]
Hallmark Media, the studio behind dozens of romantic and holiday films a year, is ramping up its output and experimenting with new forms of entertainment as demand for the brand reaches a fever pitch. The Big Picture: While Hallmark can be the butt of a lot of jokes in media and entertainment circles, the brand’s […]
Livestreaming platform Noice is giving creators who share content a share in the company. Why It Hits: New social apps are a dime-a-dozen, so finding unique ways to get potential users invested in a platform may be giving them the opportunity to literally invest in their growth — a microcosm of the growing trend of having creators […]
Digital influencers are organizing IRL events to build community among fans and open up new lines of revenue. The Big Picture: The creator economy and the experience economy are both booming, so combining them allows influencers to break out of the online noise and host events that gather their most loyal followers — the demographic that gives creators […]
Horror-focused creators have racked up huge engagement on YouTube, and that popularity is now spilling into Hollywood success. The Big Picture: Horror has become one of the most reliably successful genres of entertainment across every media format. But considering the content of the content, ad-driven online platforms may not have the infrastructure to best support these creators… making them look […]