TheFutureParty
A Community-based Media Company
Livestreaming platform Noice is giving creators who share content a share in the company. Why It Hits: New social apps are a dime-a-dozen, so finding unique ways to get potential users invested in a platform may be giving them the opportunity to literally invest in their growth — a microcosm of the growing trend of having creators […]
Digital influencers are organizing IRL events to build community among fans and open up new lines of revenue. The Big Picture: The creator economy and the experience economy are both booming, so combining them allows influencers to break out of the online noise and host events that gather their most loyal followers — the demographic that gives creators […]
Horror-focused creators have racked up huge engagement on YouTube, and that popularity is now spilling into Hollywood success. The Big Picture: Horror has become one of the most reliably successful genres of entertainment across every media format. But considering the content of the content, ad-driven online platforms may not have the infrastructure to best support these creators… making them look […]
News influencers are growing in popularity on TikTok as more people under 30 turn to the platform for a curated rundown of the biggest headlines. The Big Headline: The creator economy is transforming every segment of media as people look for voices that they relate to or that feel trustworthy. Influencer-driven news-sharing could ensure that more people are engaged with […]
MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members. The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key […]
Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators. Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark […]
A new lifestyle platform called On The House (OTH) launched a “credit card” that allows influencers to trade their social-media clout for products and services from participating businesses. Why It Hits: Every business is looking for a way to go viral — it’s the entire foundation of influencer marketing. Trading goods and services for publicity is the logical […]
Meta announced some starry updates to its AI chatbots — licensed celebrity voices from A-list Hollywood talent. The Big Picture: It’s not the first time that Meta turned to famous people to give its chatbots some familiar voices. But after the first experiment failed because the celebrities were voicing characters, the tech giant hopes that simply programming the chatbots […]
Digital publishers are turning to WhatsApp’s Channels feature to share content directly with readers, test out new products, and create a relationship with readers all over the world. The Big Headline: Platforms like Facebook and Google leaned on publishers to drive engagement and attract ad revenue but later shifted focus to opinion content, leaving publishers behind. WhatsApp, the […]
California Governor Gavin Newsom signed a new bill into law that puts strict parameters around how social media apps can interact with minors in the state. The Big Picture: Governments, social scientists, and parents are trying to figure out how best to moderate kids’ relationships with social media — technology designed to keep us endlessly engaged. Like many […]