TheFutureParty
A Community-based Media Company
The Future. Roblox is continuing its transformation from a Gen Z-focused social-gaming platform to a full-fledged social media platform with the launch of a Creator Fund. Mimicking similar strategies as TikTok, Reels, and Snapchat, the Fund could be an incubator to make Roblox truly an all-ages platform. Building short-form contentAs its users age, Roblox is […]
The Future. YouTube stars like MatPat, Tyler Oakley, and Lilly Singh are signing off YouTube or significantly cutting back on how much they’re posting, igniting fears of a platform exodus. If YouTube no longer seems like a viable place to start a career as a digital creator, and TikTok ends up getting banned, that could […]
The Future. TikTok is going full force to reward creators who regularly post videos over a minute long in a bid to make the platform more than a hub for short-form content. Considering the push by creators, Apple, and TikTok to also make horizontal videos a thing, TikTok could soon become more of a direct […]
The Future. While most media brands are contracting, Complex’s new ownership team at NTWRK announced a major expansion… first things first, getting rid of the NTWRK name altogether. If Complex 2.0 is successful, it may launch an era when publishers’ best recipe for success is more is more. Maximalist mediaThe new and improved Complex is […]
The Future. Handshake, which counts 15 million college students as users, is rolling out a revamped platform that’s essentially TikTok for job seekers and companies that are hiring. Considering the popularity of work-related content on TikTok, companies that have strong content on Handshake could see a flood of applications. Employment entertainmentHandshake’s new scrollable feed, which […]
The Future. Reddit’s upcoming IPO has all the makings of a wild business story — the first social media company public offering in years, a user base that was at the center of the biggest short squeeze in recent memory, and the inclusion of the biggest name in AI. Expect Reddit’s stock price to be […]
The Future. Instagram has become the hottest news source online among millennials and Gen Xers. But with the company attempting to de-platform political content, many news-influencers may need to spin off their accounts into newsletters or podcasts to continue growing. The post paperInstagram is begrudgingly making headlines. Ironically, the news account growth comes as Instagram […]
The Future. NTWRK’s acquisition of Complex is meant to combine the ecommerce power of the former with the expert curation of the latter — a move that strengthens both companies by diversifying their lines of revenue. If successful, other digital publishers may look to find a commerce partner that helps them wean off their reliance […]
The Future. Launched yesterday in beta, Mantel is both a social media platform and an original content hub for collectibles of every kind. Considering the industry is supposed to balloon past $1 trillion by 2033, Mantel could transform into a key player for connecting amateur collectors with willing investors. Hobby hubBrent Montgomery’s Wheelhouse and Alexis […]
The Future. TikTok is testing a new feature where every video on the app would become shoppable. This could transform TikTok’s stature as a mostly entertainment platform and turn anyone who has great style into an overnight influencer if the platform’s algorithm keeps linking to best-selling products. Repeat businessTikTok is a mall now. Retailers will […]