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Once creators identified TikTok as a platform on which they could go viral, build huge followings, and land ad sponsorships more easily than on Instagram, they began to divert their attention away from the Meta-owned app.
Spotify’s test run of the User Choice Billing program has been a smash success, reaching 140 markets worldwide.
The past 18 months have seen a major increase in ad spend on influencer marketing, and brands are increasingly proposing long-term agency-of-record relationships with influencer marketing agencies.
While a robot can’t test a food or drug or speak from personal experience, it can deliver free ads.
TikTok is facing more scrutiny than ever, with dozens of US institutions banning the app due to espionage concerns.
For the last few years, an endless buffet of streaming content has fed consumers’ appetites for entertainment.
In 2022, Gen Z replaced millennials as the cultural force driving popular trends, leading marketers to revise their creative strategies to accommodate the younger generation.
Like crypto, NFTs are experiencing their own winter. Demand for digital tokens has cooled, generating a market where collectors can sell them as losses to help offset their income tax bills.
Digiday conducted a survey asking publishers about the changes they wanted to see from platforms in the near future.
YouTube’s short-form Shorts feature is still trailing behind TikTok when it comes to both user engagement and cultural buzz.