Still watching but spending less
For the last few years, an endless buffet of streaming content has fed consumers’ appetites for entertainment.
Content
Marketing for the ad-adverse generation
In 2022, Gen Z replaced millennials as the cultural force driving popular trends, leading marketers to revise their creative strategies to accommodate the younger generation.
The next Beanie Babies?
Like crypto, NFTs are experiencing their own winter. Demand for digital tokens has cooled, generating a market where collectors can sell them as losses to help offset their income tax bills.
Publishers ask platforms for better treatment in the new year
Digiday conducted a survey asking publishers about the changes they wanted to see from platforms in the near future.
YouTube wants to cater to “multiplatform” creators
YouTube’s short-form Shorts feature is still trailing behind TikTok when it comes to both user engagement and cultural buzz.
Kids fill their piggy banks with Robux, not cash
Instead of earning cash for chores, kids are increasingly asking for Robux — the in-game currency in Roblox.
Netflix expands its global test audience
Netflix is beefing up its semi-secret test audience from a couple of thousand to tens of thousands.
Meta looks to WhatsApp to unlock growth
Meta is looking for ways to finally start making some real money from WhatsApp.
Hive finds fresh buzz in Twitter exodus
As many users leave Twitter for the allegedly greener pastures of new platforms, Hive has been flagged as one of the potential best of the bunch.
Netflix streams everything cable does — including ads
Netflix’s profits and subscriber base have dwindled recently as intense competition has hurt every major player in the streaming wars.