Publishers ask platforms for better treatment in the new year
Digiday conducted a survey asking publishers about the changes they wanted to see from platforms in the near future.
Content
YouTube wants to cater to “multiplatform” creators
YouTube’s short-form Shorts feature is still trailing behind TikTok when it comes to both user engagement and cultural buzz.
Kids fill their piggy banks with Robux, not cash
Instead of earning cash for chores, kids are increasingly asking for Robux — the in-game currency in Roblox.
Netflix expands its global test audience
Netflix is beefing up its semi-secret test audience from a couple of thousand to tens of thousands.
Meta looks to WhatsApp to unlock growth
Meta is looking for ways to finally start making some real money from WhatsApp.
Hive finds fresh buzz in Twitter exodus
As many users leave Twitter for the allegedly greener pastures of new platforms, Hive has been flagged as one of the potential best of the bunch.
Netflix streams everything cable does — including ads
Netflix’s profits and subscriber base have dwindled recently as intense competition has hurt every major player in the streaming wars.
Tech giants protest as Apple enjoys the fruits of their labor
After initially letting Spotify tell iOS users how to purchase audiobooks outside the App Store, Apple has stonewalled the music titan.
Pluto TV is making a name for FAST platforms
While Paramount Global’s focus in streaming has been on Paramount+ (which is growing at a steady clip), its free ad-support streaming television (FAST) platform, Pluto TV, has quietly become a success story.
Deepfake celebrities are populating commercials
Companies are deepfaking celebrities to have them star in their ads.