Audiences dust off the video essay
Despite everyone’s obsession with short-form video, the “video essay” is alive and well.
Content
Shopify gets in on the Web3 and AR markets
Shopify is preparing for a tech-powered commerce future by investing heavily in the blockchain, NFTs, and even AR/VR capabilities.
Media companies are sneaking back into Russia’s closed internet
Western media and tech companies are setting up workarounds to Russia’s heavy censorship of the internet.
Disney+ subscribes to ads to boost profit margins
Disney recently announced that it is rolling out an ad-supported tier of Disney+.
TikTok tracks the invasion of Ukraine
Some are calling the Russian invasion of Ukraine the “first TikTok war.”
Podcast agencies would like to pause dynamic ads
The podcast industry seems to be moving toward using dynamic ads.
Ukrainian ad agencies battle propaganda
Ukrainian advertising and marketing professionals are fighting back with their skills.
The film and TV streaming war empties the coffers
Success in the new Hollywood is more about stock prices than profits.
ViacomCBS rebrands as Paramount in push for streaming glory
ViacomCBS is now Paramount.
Complex turns up the market intelligence
Complex Networks has turned roughly 30,000 fans willing to answer questions into a multi-million dollar focus group.