Media companies are sneaking back into Russia’s closed internet
Western media and tech companies are setting up workarounds to Russia’s heavy censorship of the internet.
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Disney+ subscribes to ads to boost profit margins
Disney recently announced that it is rolling out an ad-supported tier of Disney+.
TikTok tracks the invasion of Ukraine
Some are calling the Russian invasion of Ukraine the “first TikTok war.”
Podcast agencies would like to pause dynamic ads
The podcast industry seems to be moving toward using dynamic ads.
Ukrainian ad agencies battle propaganda
Ukrainian advertising and marketing professionals are fighting back with their skills.
The film and TV streaming war empties the coffers
Success in the new Hollywood is more about stock prices than profits.
ViacomCBS rebrands as Paramount in push for streaming glory
ViacomCBS is now Paramount.
Complex turns up the market intelligence
Complex Networks has turned roughly 30,000 fans willing to answer questions into a multi-million dollar focus group.
Meta spins Reels as the future against TikTok
To combat its sluggish stock price, Meta is betting on Reels.
Streaming home screens are the ultimate digital real-estate battle
If you want to do well in the streaming age, you want your movie or show to be featured on the home page or hero slide.