TheFutureParty
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The Future. Influencers — especially video creators on Instagram and TikTok — are starting their own newsletters. The trend presents an opportunity for brands to connect with more engaged audiences (than social media advertising provides them) and to get a foothold in the future of digital marketing if short-form video goes belly up. The great migrationShort-form video […]
The Future. Lindy, an AI-assistant startup, accidentally Rickrolled a client in a recent email. This mishap reveals the unexpected quirks of AI trained on web data. While this slipup from Lindy’s AI was mostly harmless and, honestly, kind of funny… it underscores the need for more vigilant monitoring and ethical guidelines in AI development. Bait-and-switchPeople are getting inadvertently Rickrolled by […]
The Future. As tech companies incorporate AI photo editing software into their camera apps, photographs have become so easy to alter that it’s impossible to distinguish between a “real” or “altered” photo. But the tech has already spooked many and could backfire, sending customers back to simpler cameras and putting them off AI-enhanced photography for […]
The Future. A new study from the University of Toronto Scarborough reveals that people’s quest to dodge boredom by “digital switching” — jumping from one video to the next or fast-forwarding through content — actually makes their boredom worse. This discovery could lead social media platforms to introduce features that encourage viewers to stay engaged […]
The Future. The government encourages charitable giving by granting tax breaks, but the ultrarich can use special financial vehicles like CRTs that turn charity into lifelong, tax-exempt income streams. In other words, the rich will continue to look virtuous as they keep getting richer… unless the IRS does something about it. Give to the poor… […]
The Future. In an effort to reach young audiences, movie studios want to start collabing with digital creators… so TikTok is launching a new promotional tool, “Spotlight,” to help bridge the gap. As Spotlight helps movie marketers spot growing trends on the platform, it could become a crucial tool in determining when and where marketing […]
The Future. Digital creators, mostly on TikTok, are using the free tier of a tool called Luma Dream Machine to remix old memes with generative AI. As the technology improves, expect the next era of memes to feature some complicated storytelling. Meme backClassic memes are getting a modern makeover. Phillip Hamilton, editor of the popular […]
The Future. Tech companies, big and small, are generating a world where AI likes, comments, chats, and messages you on social media. Most of the features are still in beta and will be clearly marked as AI, but we may soon be in a world where most of the posts that we see while scrolling […]
The Future. Paramount Global has surprisingly deleted decades worth of content — show reruns, articles, etc. — from its brands’ websites. It just goes to show that nothing on the internet lasts forever. The move rings back to Warner Bros. Discovery and Disney canning movies and shows last year to help their balance sheet, which […]
The Future. Google-subsidiary Jigsaw put Gen Z — the first generation to be raised with the internet — under the microscope to see how they interact with information online and found that the cohort mainly views digital engagement as a means of socializing with others. Everything is essentially entertainment. The insights could force news publishers, […]