TheFutureParty
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The Future. Brands are beginning to play with a “multisensory marketing” strategy — marketing that engages a customer’s five senses — to help people better engage with and recall their advertising. The trend may inspire ad agencies to hire mixologists, chefs, and musicians to join their creative ranks. Taste, touch, feel, spendMastercard is one of […]
The Future. After NYT acquired the viral Wordle in 2022, news publishers and tech platforms have gone on a game-creating spree to keep users coming back daily and eventually engage with their core offerings. Don’t be surprised if some experimental organizations start adding games within stories that unlock new details or hidden features to hook […]
The Future. Recent reports show that Asian-American audiences, dubbed “Super Streamers,” are spending significantly more time on streaming platforms than the general US population. With film and TV giants struggling to compete with social platforms like YouTube and TikTok, focusing on Asian-American households might shift the tide. Super-sized streamingThe film and TV industry could get […]
The Future. Banks and financial services firms are launching financial media networks (FMNs), online platforms that use customers’ first-party data to advertise in place of third-party cookies. FMNs yield huge quantities of valuable customer data that could be the future of advertising… and an enormous privacy risk for consumers. Banking on dataDigiday covers the new […]
The Future. Complex, hungry for M&A that expands its physical cultural footprint, is acquiring the food-meets-streetwear festival Family Style. After losing Hot Ones-producer First We Feast in the sale from BuzzFeed, Complex may be positioning Family Style as a direct competitor. Taste trendWith Family Style, Complex is getting back into the popular food space. Family Style, which was founded […]
The Future. A new trend has emerged on TikTok where creators divulge unethical practices from brand partners in their “Get Ready With Me” videos. This wave of transparency could foreshadow a shift towards greater accountability in influencer marketing, with creators becoming more likely to reject an imbalanced power dynamic with brands. The uncomfortable truthIn January, beauty […]
The Future. A new lawsuit against the US government’s plan to force the sale of TikTok sets the stage for a battle between expression and security. Considering the legal firm behind the lawsuit has had past success stopping a ban of the app, and the law’s provision that suits can only be filed in the […]
The Future. Virtual influencers — digital personas that sell products like human influencers — are growing more popular as the technology develops, and the influencer economy grows. If virtual influencers catch on, they’ll probably take a major chunk of revenue away from their human counterparts. Less than human Digital influencers have advantages — and drawbacks — […]
The Future. Amazon is finally blending its namesake retail business with its popular Prime Video service with three new shoppable ad formats. Thanks to the novel tech, expect Amazon’s first advertising upfronts, which take place later this week, to be full of this new format. Ad surfingHere are the three ways you’ll be able to […]
The Future. After getting hit with many complaints, Instagram’s algorithmic ranking system is changing to surface more content from smaller, original creators instead of mostly big influencers or popular aggregation profiles. While the change is only applicable to Reels for now, expect a wider rollout across Instagram in the near future… which could totally flip […]