TheFutureParty
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ESPN, arguably the most well-known sports network, is preparing for the eventual end of cable by pivoting to become a sports lifestyle brand that feels tailor-made for the streaming and social media worlds. The Big Picture: Sports is the main reason why cable has survived, as media companies, sports leagues, and advertisers still reap massive amounts […]
A study out of the University of Toronto at Scarborough found that jumping from video to video while scrolling without actually finishing any of them, makes people more bored than they already were. The Big Picture: Social media has a negative effect on people for a variety of reasons. Understanding the whys behind those effects is key to improving user habits. Between […]
Pizza Hut is piloting a program in the United Arab Emirates that trades social engagement for free pizza. Yep, you read that right. The Big Picture: Going viral is still the best marketing any company can get, so manufacturing virality is the north star for maximum online exposure. Between The Lines: Pizza Hut wants to make every customer in […]
The Future. Influencers — especially video creators on Instagram and TikTok — are starting their own newsletters. The trend presents an opportunity for brands to connect with more engaged audiences (than social media advertising provides them) and to get a foothold in the future of digital marketing if short-form video goes belly up. The great migrationShort-form video […]
The Future. Lindy, an AI-assistant startup, accidentally Rickrolled a client in a recent email. This mishap reveals the unexpected quirks of AI trained on web data. While this slipup from Lindy’s AI was mostly harmless and, honestly, kind of funny… it underscores the need for more vigilant monitoring and ethical guidelines in AI development. Bait-and-switchPeople are getting inadvertently Rickrolled by […]
The Future. As tech companies incorporate AI photo editing software into their camera apps, photographs have become so easy to alter that it’s impossible to distinguish between a “real” or “altered” photo. But the tech has already spooked many and could backfire, sending customers back to simpler cameras and putting them off AI-enhanced photography for […]
The Future. A new study from the University of Toronto Scarborough reveals that people’s quest to dodge boredom by “digital switching” — jumping from one video to the next or fast-forwarding through content — actually makes their boredom worse. This discovery could lead social media platforms to introduce features that encourage viewers to stay engaged […]
The Future. The government encourages charitable giving by granting tax breaks, but the ultrarich can use special financial vehicles like CRTs that turn charity into lifelong, tax-exempt income streams. In other words, the rich will continue to look virtuous as they keep getting richer… unless the IRS does something about it. Give to the poor… […]
The Future. In an effort to reach young audiences, movie studios want to start collabing with digital creators… so TikTok is launching a new promotional tool, “Spotlight,” to help bridge the gap. As Spotlight helps movie marketers spot growing trends on the platform, it could become a crucial tool in determining when and where marketing […]
The Future. Digital creators, mostly on TikTok, are using the free tier of a tool called Luma Dream Machine to remix old memes with generative AI. As the technology improves, expect the next era of memes to feature some complicated storytelling. Meme backClassic memes are getting a modern makeover. Phillip Hamilton, editor of the popular […]