TheFutureParty
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Snap is overhauling its app to make it simpler, bringing the most-used features to the forefront, spotlighting content from well-known brands and investing in AI. Why It Tracks: Every social media app wants a piece of TikTok’s success, and Snap is hoping that a focus on a unified, short-form video experience will increase user engagement and […]
Spotify is making a pitch to YouTube creators to bring their video content to the audio streamer in an effort to rebrand the platform as a streamer for both the eyes and the ears. Why It Hits: Spotify has been dipping its toes in the video world with its podcast hosts over the past year, but the push […]
TikTok is leaning harder into travel after data showed the platform has become a key tool for users to discover new destinations, build itineraries, and even buy plane tickets. Why It Hits: For years, Google has been the go-to portal for people’s travel logistics. TikTok taking away market share in the category could be further proof of how the […]
After Chicago-based TikToker Jools Lebron’s “very demure, very mindful” clip exploded in popularity, other parties tried to trademark the slogan to reap the benefits. But a quick backlash has apparently solved the issue in Lebron’s favor — a potentially life-changing situation. The Big Picture: The internet is no longer the Wild West where a creator can’t claim ownership of […]
Popular creators like Sean Evans of Hot Ones, Rhett McLaughlin and Link Neal of Good Mythical Morning, and Amelia Dimoldenberg of Chicken Shop Date are looking to score some of the money, prestige, and awards that “on air” talent enjoys. The Big Picture: The line between capital “S” streaming shows on Netflix and Hulu and some of the biggest shows on YouTube is blurring… and […]
Bluesky rolled out several new “anti-toxicity” features to differentiate itself even more from traditional social media, especially its former benefactor, X. The Big Picture: Social media isn’t really known as a place for positive, healthy interactions with strangers (just look at any comments section), so any platform that can figure out how to make self-expression online […]
ESPN, arguably the most well-known sports network, is preparing for the eventual end of cable by pivoting to become a sports lifestyle brand that feels tailor-made for the streaming and social media worlds. The Big Picture: Sports is the main reason why cable has survived, as media companies, sports leagues, and advertisers still reap massive amounts […]
A study out of the University of Toronto at Scarborough found that jumping from video to video while scrolling without actually finishing any of them, makes people more bored than they already were. The Big Picture: Social media has a negative effect on people for a variety of reasons. Understanding the whys behind those effects is key to improving user habits. Between […]
Pizza Hut is piloting a program in the United Arab Emirates that trades social engagement for free pizza. Yep, you read that right. The Big Picture: Going viral is still the best marketing any company can get, so manufacturing virality is the north star for maximum online exposure. Between The Lines: Pizza Hut wants to make every customer in […]
The Future. Influencers — especially video creators on Instagram and TikTok — are starting their own newsletters. The trend presents an opportunity for brands to connect with more engaged audiences (than social media advertising provides them) and to get a foothold in the future of digital marketing if short-form video goes belly up. The great migrationShort-form video […]