TheFutureParty
A Community-based Media Company
The Future. Maintaining consistent engagement on social media is increasingly feeling like it’s out of creators’ control… so they’re launching newsletters and blogs as a way to own their audiences. As many of today’s popular creators start to age out of the content that made them go viral, newsletters and blogs may become one of […]
The Future. In the wake of TikTok’s imminent forced sale or ban in the US, the company is hoping that a Justice League of teen users can turn the tide. Whether or not the council makes any ultimate impact on how the app operates is yet to be seen, but don’t be surprised if every […]
The Future. The social media platform has transformed from a conventional professional network to a bonafide content engine, as creators flock there to grow their audiences and stay relevant in the era of remote work. This evolution may not only accelerate the rise of the LinkedInfluencer but also that of LinkedIn-focused agencies. The platform of […]
The Future. Roblox is continuing its transformation from a Gen Z-focused social-gaming platform to a full-fledged social media platform with the launch of a Creator Fund. Mimicking similar strategies as TikTok, Reels, and Snapchat, the Fund could be an incubator to make Roblox truly an all-ages platform. Building short-form contentAs its users age, Roblox is […]
The Future. YouTube stars like MatPat, Tyler Oakley, and Lilly Singh are signing off YouTube or significantly cutting back on how much they’re posting, igniting fears of a platform exodus. If YouTube no longer seems like a viable place to start a career as a digital creator, and TikTok ends up getting banned, that could […]
The Future. TikTok is going full force to reward creators who regularly post videos over a minute long in a bid to make the platform more than a hub for short-form content. Considering the push by creators, Apple, and TikTok to also make horizontal videos a thing, TikTok could soon become more of a direct […]
The Future. While most media brands are contracting, Complex’s new ownership team at NTWRK announced a major expansion… first things first, getting rid of the NTWRK name altogether. If Complex 2.0 is successful, it may launch an era when publishers’ best recipe for success is more is more. Maximalist mediaThe new and improved Complex is […]
The Future. Handshake, which counts 15 million college students as users, is rolling out a revamped platform that’s essentially TikTok for job seekers and companies that are hiring. Considering the popularity of work-related content on TikTok, companies that have strong content on Handshake could see a flood of applications. Employment entertainmentHandshake’s new scrollable feed, which […]
The Future. Reddit’s upcoming IPO has all the makings of a wild business story — the first social media company public offering in years, a user base that was at the center of the biggest short squeeze in recent memory, and the inclusion of the biggest name in AI. Expect Reddit’s stock price to be […]
The Future. Instagram has become the hottest news source online among millennials and Gen Xers. But with the company attempting to de-platform political content, many news-influencers may need to spin off their accounts into newsletters or podcasts to continue growing. The post paperInstagram is begrudgingly making headlines. Ironically, the news account growth comes as Instagram […]