Gamma updates the record label
Former Apple exec Larry Jackson is launching a new record label called Gamma with some of the biggest names in hip hop.
Content
Movie theaters beg for more movies to show
Thanks to the cost of making movies during COVID and the desire to pad new streaming services with fresh content, theater chains have far fewer films to show than typical.
Political media needs to get real about deepfakes
As AI becomes more accessible and easier to use, upcoming elections are likely to be inundated with fake videos and audio recordings to tarnish politicians' reputations.
TikTok tries out being indie TV
TikTok is taking on YouTube by introducing Series — large paywalled collections of videos that can be double the length of a normal TikTok.
TikTokers turn to alternative forms of revenue
With overall viewership down, payouts from the company's creator fund dwindling, and the specter of an outright ban of the app in the US, TikTokers are updating how they make their videos or finding new outlets for creative expression (and making money).
Madison Avenue joins the quest to open the black box of viewership data.
Madison Avenue and Hollywood are teaming up to certify the results of new audience-measurement systems. T
The home video market gets a reboot
Since movies are mostly migrating right from theaters to streaming (if they even go to theaters), Hollywood may be leaving billions of dollars on the table by skipping out on the home video market.
Influencers are now creative directors
Because influencers are no longer dependent upon brands to make a living, brands are now approaching them as true collaborators.
Artists turn to AR to get music out
AR filters on Snapchat, TikTok, and Instagram are becoming the latest way to launch a new song into culture
The Oscars get back to blockbusters
A handful of the biggest hit movies of the year (and an indie sensation) are vying for several Academy Awards, including Best Picture.