Super Bowl ads can show us where the economy is going
Super Bowl ads are the most expensive ad placements in the US.
Content
The online retail problem
In the last decade, Amazon and other megaretailers have championed the affordable abundance movement: get practically anything delivered to you anywhere for cheap.
Gen Zers open their wallets for self-care
The Zoomer passion for healthy living is reflected in the brands they choose to buy, with high-quality food and self-care products topping Numerator’s list of fast-growing brands in 2022.
Brands hire college kids to be their “chief TikTok officers”
Forget coffee runs — TikTok content creation could now be the foundation of a college internship.
Buying used > new
Not too long ago, brands refused to engage in resale because they feared it would hurt the sale of their new products, but now they’re warming up to the idea as demand shifts.
Big brands pass price hikes off to consumers
Inflation is still high, and major brands are coping with higher production costs by pinning them on consumers through price hikes.
“Fly Now, Pay Later” puts travelers in debt
Inflation has created a global cost-of-living crisis, and many are canceling their travel plans to cope with the price increases of essential goods.
Hasbro jeopardizes share value by alienating customers
Hasbro, Inc. has caught flak recently for their increased efforts to monetize their popular brands.
Where is TV headed?
That’s the million-dollar question running through every media executive’s mind these days.
Disney averts a leadership proxy war
The proxy battle raging between reinstated Disney CEO Bob Iger and activist investor Nelson Peltz ended yesterday after Iger announced a corporate reorganization initiative that satisfied Peltz.