The Grammys came full circle this year
Iconoclastic artists who were shut out of music’s biggest night in the past took the stage at Sunday’s award show.
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The younger generations aren’t wine-ing down
As vino fails to capture the millennial and Gen Z markets, winemakers speculate that vino’s “inherent elitism” is turning off young drinkers.
Prime’s UFC deal proves influencer businesses can go big
The UFC has just signed a multi-year sponsorship deal with Prime, the sports drink label owned by YouTubers Logan Paul and KSI.
Advertisers spend less but experiment more
Huge changes to data privacy rules and competition in the attention economy have crippled traditional digital advertising.
Beyoncé’s Renaissance tour will test Ticketmaster
Tickets for Beyoncé’s Renaissance tour go on sale over the next few days, and their rollout will be Ticketmaster’s biggest test since demand for tickets to Taylor Swift’s Eras tour shut the platform down in November.
Brands love when that hotline bling
As brands seek to engage customers on a deeper level, they’re jazzing up their ads with good old-fashioned hotlines.
Twitter revokes free access to its API
Twitter announced that it will stop providing free access to the Twitter API on February 9th, offering a “paid basic tier” in its stead.
Is Instagram creator-friendly?
Once creators identified TikTok as a platform on which they could go viral, build huge followings, and land ad sponsorships more easily than on Instagram, they began to divert their attention away from the Meta-owned app.
The battle of the Shorts
These days, it seems like everyone’s trying to become TikTok.
How brands are fielding the Super Bowl
Amid mass layoffs and economic uncertainty, brands are debating whether or not to splurge $7 million on a national Super Bowl ad in 2023.