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Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators. Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark […]
French-fashion juggernaut LVMH is selling the Virgil Abloh-founded streetwear label Off-White to brand management firm Bluestar Alliance. The Big Picture: The sale of Off-White shows how founding designers and their labels are often intrinsically combined. When talent has left, the brand may be little more than just a name. Between the Threads: Bluestar Alliance — which counts Hurley, Scotch & […]
Hilton found that modern travelers are actually, finally, looking to relax on vacations and slow down instead of making them an endless sprint to see as many hotspots as possible. Why It Hits: The past few decades of travel have been defined by traditional tourism. But as the desire to find unique experiences and the need to recover from collective burnout […]
California passed a law extending the state’s Consumer Privacy Act to protect the privacy of a person’s brain data collected by neurotechnology companies (i.e., pretty much everyone in Silicon Valley). The Big Thought: Applications and technologies as diverse as mixed-reality headsets and meditation platforms can in some way record and collect the neural data of users… and […]
A material called “graphene,” which is the thinnest material known to humans, was successfully placed on a human brain for the first time — potentially unlocking a host of new therapies for neurological conditions. The Big Thought: Brain implants are all the rage these days (partly due to the hype around Elon Musk’s Neuralink), but they inherently seem […]
Zillow is rolling out a new feature that shows the climate risks tied to properties for sale on the platform — realities that could majorly affect homebuyers’ decisions. The Big Picture: As extreme weather dominates the headlines more each day, the home-buying mantra of “location, location, location” has never been more important. Between the Listings: In partnership with non-profit […]
OpenAI is officially triggering the switch from its unique non-profit/for-profit corporate structure into a strictly for-profit company that will likely catapult the AI startup’s growth. The Big Picture: If you think OpenAI has a lot of money, influence, and power now, a for-profit designation will take the guardrails off the development of its systems — for better and worse. The Rundown: OpenAI […]
A new lifestyle platform called On The House (OTH) launched a “credit card” that allows influencers to trade their social-media clout for products and services from participating businesses. Why It Hits: Every business is looking for a way to go viral — it’s the entire foundation of influencer marketing. Trading goods and services for publicity is the logical […]
Jaylen Brown, the NBA star who helped lead the Boston Celtics to a championship win last season, is launching his own footwear company instead of signing a deal with an established sneaker brand. Why It Hits: Signing an endorsement deal with one of the major athletic shoe labels, like Nike, Adidas, or Puma, is seen as the pinnacle […]
Meta announced some starry updates to its AI chatbots — licensed celebrity voices from A-list Hollywood talent. The Big Picture: It’s not the first time that Meta turned to famous people to give its chatbots some familiar voices. But after the first experiment failed because the celebrities were voicing characters, the tech giant hopes that simply programming the chatbots […]