
Barnes & Noble Turns a New Chapter With TikTok
Barnes & Noble is surging in popularity, sales, and store openings, thanks to going viral on TikTok. The Big Read: Millennials and Gen Zers are rediscovering tangible, IRL joys, including hitting the movie theaters, reading books, and even finding people to date offline. By acting as a third space for people to socialize (it’s all about the vibes), […]