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Amazon invested an undisclosed amount in creator-economy startup Spotter to sink its teeth further into the influencer industry and bolster Prime Video with more content. The Big Insight: Big media brands keep looking for ways to leverage the power of social media stars… but most strategies feel like putting a square peg in a round hole. So, maybe […]
Halloween-themed music is surging in popularity, quickly becoming a tentpole for the industry looking for surefire seasons to launch new singles, albums, and playlists. Why It Hits: Considering the insane popularity of Christmas music for two months of the year, Halloween could precede it as the antithesis of the cheery genre — allowing artists with a darker […]
Instagram has said that it will start to downgrade the quality of videos on the platform that aren’t generating enough views as a cost-saving measure. Why It Hits: As Meta transforms into an AI company, the costs associated with all things data — chips, computation, storage — are skyrocketing. So, Meta hopes lowering the quality of video on […]
Netflix and Amazon are offering unprecedented incentives to either win projects from top talent or keep hit filmmakers with existing projects at the streamers in the fold. The Big Picture: Hollywood has nearly reached a consensus that launching a movie on the big screen is the best way to turn them into events theatrically and on streaming. That’s […]
Meta has been quietly building a search engine to power its Meta AI chatbot, lessening its reliance on those of rivals like Google and Microsoft. Why It Hits: Data is gold in the world of AI — how it’s collected and how it’s controlled. With chinks forming in Google’s search dominance and chatbots generating a new way […]
California is set to double its film and TV tax credits to lure productions back to the entertainment industry capital of the world. The Big Picture: Even though California is home to Hollywood, most movies and shows now shoot in locations with generous tax credits — Georgia, Louisiana, New York, the UK, Australia — as a way to […]
A new startup called Cafeteria is hoping to disrupt the consumer insights and marketing industry with an app that connects brands with the opinions of its most hard-to-pin-down customers — teens. Why It Hits: There’s a growing number of protections around the ability to harvest the data and insights of younger users, which is the sector most prized […]
Microsoft is putting its $75 billion acquisition of Activision Blizzard to the test by putting the new installment of Call of Duty on the tech giant’s cloud-gaming subscription service, Xbox Game Pass. The Big Picture: Microsoft sees cloud gaming as the next era of the industry, allowing people to stream any game on any number of devices without the […]
Stanford researchers are studying how movies can literally rewire our brains to feel more empathy for subjects or individuals — the first academic study of its kind — starting with the 2019 drama Just Mercy. The Big Thought: It’s always been known that art has the power to shift our perspective and make us feel… […]
Top artists like Morgan Wallen and Adele are launching their own music festivals in a bid to build long-lasting cultural moments. The Main Stage: The post-COVID IRL-event boom is in full swing, especially as fans look to build community with like-minded people. Artists, who already have credibility with their music, are able to break through […]