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For the launch of a single menu item, McDonald’s opened up a “dupe” version of its fast-food restaurant called “McDonnell’s.” The Big Meal: Large-scale activations have become a crucial way to create buzz around products and devise a marketing moment with the potential for virality… something that McDonald’s, more so than any other chain, has recently embraced. Between The Buns: Partnering […]
Cultured, curated, glossy magazines are making a comeback… this time backed by brands that want to use them as an out-of-the-box way to build community. Why It Hits: There have been endless headlines about the death of print media over the past decade (which only fueled more decline), so the resurgence of print — from publishers like […]
Instacart is disrupting grocery shopping with games, meal suggestions, ads, store maps, and in-cart checkout — all on its smart Caper Cart. Why It Hits: There’s probably nothing as lo-tech as the humble shopping cart. So, if Instacart can scale its smart cart to groceries nationwide, it could become one of the hottest companies around. Between The Aisles: The […]
Chief Metaverse Officers have mostly disappeared from companies’ executive ranks as the technology never lived up to the impossible hype of just a couple of years ago. The Big Picture: The metaverse and VR are out, while AI and AR are in. It just goes to show how quickly the narrative can change from one emerging tech to […]
23andMe, the once buzzed-about biotech startup, is on the rocks… leaving a big question mark as to what will happen with the DNA of some 15 million customers since 2006. Why It Hits: The seemingly inevitable fall of 23andMe (a company mostly built on customers having their DNA tested once and then moving on) may be the most high-profile case […]
Several Hollywood studios are organizing focus groups made up of super fans of particular IP to help guide how those stories are told and what marketing materials will be most effective for fandoms. The Big Picture: Hollywood both loves and fears the fandoms who create the foundational audiences for its biggest, IP-driven blockbuster movies and shows, so giving […]
Live-shopping broadcaster QVC has struck a deal with the USA Pickleball league for everything from streaming rights and original content to, of course, merchandising. The Big Swing: Pickleball is one of the fastest-growing sports in the US, so clinching exclusive rights is a big win for such an unconventional player… opening up the possibilities for other niche companies […]
MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members. The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key […]
The French luxury giant continues its cultural dominance by scoring an expansive 10-year sponsorship deal with another sudden cultural giant — Formula One. Why It Hits: LVMH got a big taste of the sporting life with the Paris Olympics and now wants to keep competing in the space… viewing the young daredevil drivers as the perfect Adonises to […]
Both governmental agencies and private tech giants are working together to restart nuclear plants all across America, tapping into the powerful and misunderstood energy source for the first time in decades. Why It Sparks: The explosive growth of the AI industry requires a lot of energy to power the technology, so firms are rushing to find sustainable sources that […]