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The Future. The annual “Global Entertainment & Media Outlook” report from accounting firm PwC details some trends worth paying attention to in movies, TV, gaming, and music. If companies take the report’s call that investments in AI and advertising could unlock new growth, expect the next winners in entertainment and media to leverage AI to […]
The Future. After less than four years, Supreme has a new home, with VF Corp selling the storied streetwear brand at a loss to Italian eyewear giant EssilorLuxottica. As EssilorLuxottica’s only apparel brand, expect it to make Supreme the flagship of a new push into fashion. Streetwear State of the UnionEssilorLuxottica, which owns brands like […]
The Future. Investigations by Wired and Proof News have found that firms like Nvidia, Anthropic, Apple, and Salesforce have trained their systems on copyrighted YouTube videos. If YouTube decides to take any of these companies to court, it could radically alter the development of AI systems and put power back in the hands of creators. […]
The Future. Independent distributor Neon has scared up some incredible business by taking a less-is-more approach to marketing its latest hit horror film, Longlegs. With the majority of movie releases falling below expectations this year, expect more upcoming titles to try the less-is-more approach to their marketing campaigns to build intrigue instead of just awareness. […]
The Future. The United Nations released its latest global population report and forecasts that the world will hit its peak population of 10.3 billion by 2080… and then start to decline after that. While the population has skyrocketed since the 1950s (from 2.6 billion to over 8 billion), the report may inspire the governments of […]
The Future. Immersive entertainment firm Cosm hopes to put people at the center of the next great sporting event or concert… even if they’re not at the venue. Think of it as a diet version of Las Vegas’ Sphere venue. If the company is able to get their venues off the ground all over the […]
The Future. ChatGPT is reaching new advanced capabilities as a number of headlines show that its “intelligence” is becoming more persuasive and humanlike. As the technology rolls out to consumers, a legal framework may be developed that protects against the addictiveness of taking AI’s advice since giving up privacy is a function of using a […]
The Future. The International Olympic Committee has recommended that Saudi Arabia host the first edition of the Olympic Esports Games in 2025. While the plan still needs to be approved, the move shows that the country’s aggressive “sportswashing” strategy has been a success… and the Saudi Arabian market may be the most important customer base […]
The Future. Top sports drink brands (Gatorade, Powerade, Bodyarmor) and fresh upstarts (DripDrop, Liquid I.V.) have rolled out a batch of new marketing campaigns for peak “hydration season,” which stretches from May through September. As temperatures continue to rise due to climate change, the brands that can market the best science may be the ones […]
The Future. SpaceX CEO Elon Musk is reportedly firming up his plans within the company to build a city on Mars that will house one million people in about 20 years. Although that seems like a moonshot (Mars shot?) and NASA doesn’t foresee any mission even getting to the planet until at least the 2040s, […]