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The Future. In the fast-paced world of social media, “Brat Summer,” driven by Charli XCX’s viral album, has shifted into “Demure Fall,” a new phenomenon led by TikTok beauty creator Jools Lebron. The trend, which redefines “demure” with a playful spin on traditional femininity, has captivated brands and creators alike. To stay competitive, marketers may […]
The Future. Remote and hybrid work options have become harder to find in recent years as companies pushed their employees to return to the office post-pandemic. Despite the requirement, CEOs are working from home more often. If the trend continues and more execs fail to extend this perk to their workers, don’t be surprised if […]
The Future. The ability to talk with ChatGPT in a humanlike voice, a feature released last month, comes with a big risk factor, according to the company — the possibility of developing an unhealthy emotional connection to the system. Considering that some users are hosting group chats or even dating chatbots via Character.AI and Replika, […]
The Future. 4DX screenings — the immersive cinema format that utilizes 20 off-screen special effects to make audiences feel like they’re in the movie — had its two best weekends ever this summer with the releases of Twisters and Deadpool & Wolverine. If audiences continue to be drawn to the format, it’s possible that some […]
The Future. One of the most-used features on the iPhone these days is the NFC chip — the technology that allows users to make contactless payments with Apple Pay. Now, that tech will be open to third-party developers, who can retrofit its use for any contactless applications. Expect there to be a new app gold […]
The Future. SAG-AFTRA approved a deal with AI startup Narrativ that will allow union actors to license their voices to commercial projects in an ethical way. Not every actor will be comfortable with their voice being cloned for gigs (they’ll stick with the recording booth), but at least this ensures that they’re protected if AI […]
The Future. Once a post-pandemic travel favorite, American theme parks are now experiencing a slowdown as inflation and wanderlust draw visitors away. If major players like Disney, Universal, and Six Flags hope to recapture the interest of price-conscious consumers, they may need to offer more discounts and innovative attractions before the year’s end. Roller coaster […]
The Future. Tubi, a free streaming service acquired by Fox Corporation in 2020, has recently surged into the spotlight, beating well-known competitors like Peacock and Paramount+ in total viewing time, according to Nielsen. As more consumers grapple with subscription fatigue, platforms offering diverse content without a paywall may become increasingly popular, potentially leading to a […]
The Future. The last few years have seen a wave of top artists selling stakes in their music catalogs for major windfalls. The investments have become a significant asset class for labels and PE firms. As the gold rush continues, some innovative companies may look to offer their own version of an ETF in individual […]
The Future. In the aftermath of the 2021 ruling that college athletes could monetize their name, image, and likeness, more and more athletes are competing at both the Olympics and NCAA tournaments — an either/or choice in previous years. As the spotlight on top athletes brings them celebrity acclaim, watch for universities to market their […]